Alisa Davidson
Revealed: October 02, 2025 at 9:30 am Up to date: October 02, 2025 at 9:49 am
Edited and fact-checked:
October 02, 2025 at 9:30 am
In Temporary
1inch has rebranded with a brand new identification, enhanced safety, and streamlined options to unify DeFi and help broader adoption throughout retail and institutional customers.
Decentralized finance (DeFi) platform 1inch has introduced a rebrand, introducing a brand new visible identification, up to date messaging, and a brand new internet deal with, 1inch.com, at Token2049 in Singapore. The replace highlights the platform’s evolution as a key DeFi infrastructure supplier, emphasizing its position in connecting decentralized finance with conventional monetary programs.Â
This rebrand represents a continuation of 1inch’s efforts to make DeFi extra accessible and prepared for wider adoption. By means of options resembling DEX aggregation, intent-based swaps, and cross-chain performance, the platform has persistently aimed to boost person expertise. The redesign introduces a simplified interface, clearer navigation, and streamlined merchandise, providing a extra intuitive entry level for each retail and institutional customers.Â
The growth of 1inch’s software-as-a-service mannequin has enabled its non-custodial expertise to be built-in broadly throughout the trade, with main platforms resembling Binance, Coinbase, Ledger, MetaMask, and Belief Pockets using 1inch options for token swaps. The rebrand communicates a unified message of progress and innovation, reflecting the platform’s dedication to serving each particular person customers and enterprise companions with a give attention to efficiency, reliability, and belief.
1inch’s up to date visible identification emphasizes readability, refinement, and maturity, reflecting a platform that operates easily, leverages subtle underlying expertise, and has grown into a number one mission inside decentralized finance. The model conveys authority by its established position in DeFi infrastructure, integration, danger administration, and collaboration with giant establishments, with out counting on overt promotion.Â
The platform retains its iconic title, impressed by Bruce Lee’s 1-inch punch, symbolizing precision, effectivity, and coordinated impression—rules that guided 1inch’s early improvement by connecting a number of liquidity sources to ship optimum swap charges. Because the decentralized finance ecosystem continues to develop and evolve, 1inch has embraced a bigger position, performing as a unifying power inside an more and more advanced and fragmented area.
1inch Strengthens Infrastructure To Lead The Future Of Decentralized Finance
1inch goals to advance decentralized finance by making a extra unified and environment friendly ecosystem. The platform addresses the fragmentation inside DeFi by offering cross-chain options that enable totally different protocols, chains, and instruments to work collectively seamlessly. Whereas sustaining the rules of self-custody, 1inch emphasizes the worth of connectivity, enabling property, instruments, and alternatives to function inside a cohesive and interoperable setting.Â
The corporate can also be enhancing its safety and belief framework by ISO 27001 and SOC 2 certifications, demonstrating a dedication to rigorous data safety and danger administration requirements appropriate for institutional use.Â
Moreover, 1inch focuses on delivering a refined person expertise by optimized efficiency, safe operations, and dependable infrastructure that helps each retail and enterprise customers. The rebrand signifies greater than a visible replace; it represents a strategic evolution with a mature identification, enhanced safety, and a imaginative and prescient for expanded collaboration, positioning 1inch to play a number one position sooner or later improvement of DeFi.
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About The Creator
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising traits and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
Extra articles
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising traits and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
Extra articles
