Napster, as soon as recognized for music piracy, has been bought by synthetic intelligence (AI) firm Infinite Actuality in a $207 million deal.
The brand new proprietor plans to develop Napster right into a digital music platform that features digital concert events, on-line merchandise, and interactive fan areas.
In a March 25 assertion, Infinite Actuality stated customers will be capable of be a part of 3D environments the place they will attend digital performances, be a part of group listening classes, and purchase unique merchandise tied to artists. These digital areas are supposed to create new methods for followers and musicians to attach.
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The corporate additionally plans to provide artists entry to instruments powered by AI. These instruments will assist musicians handle their communities, perceive fan conduct, and promote their content material throughout different platforms owned by Infinite Actuality, together with its Esports groups.
Jon Vlassopulos, Napster’s CEO, stated the choice matches with how the web is altering. He described a future the place followers may attend exhibits in digital rooms, speak to artists, and purchase digital and bodily objects straight from the occasion.
Napster’s historical past started in 1999 when it launched as a peer-to-peer service that allow customers share music information. The platform shortly gained consideration however was shut down by courtroom order in 2001 after a number of lawsuits over copyright violations.
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