Victoria d’Este
Printed: Could 09, 2025 at 8:07 am Up to date: Could 09, 2025 at 8:07 am
Edited and fact-checked:
Could 09, 2025 at 8:07 am
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GAMEE, led by CEO Martin Žákovec, has revolutionized blockchain gaming by integrating memes, markets, and cellular video games, remodeling crypto right into a enjoyable, quick, and frictionless expertise.
What occurs when memes, markets, and cellular video games meet Web3? GAMEE, led by CEO Martin Žákovec, has gone from viral Web2 hits to onboarding thousands and thousands into blockchain gaming, making crypto enjoyable, quick, and frictionless.
On this interview, Martin shares how GAMEE developed, why Moon Playing cards is greater than only a meme sport, and the way AI and real-world information are shaping the way forward for play-to-earn leisure.
How did GAMEE begin, and the way has it developed since its inception in 2015?
GAMEE started as a social gaming community in 2015, providing mobile-friendly video games designed to have interaction and retain massive audiences via easy, snackable gameplay. Initially targeted purely on Web2, we’ve since developed right into a Web3-first gaming firm. That transition has allowed us to mix our confirmed capacity to draw large audiences—42 million customers onboarded simply final yr—with the alternatives of blockchain gaming. In the present day, we construct experiences that make the advantages of Web3 accessible and rewarding for on a regular basis customers.
How did you make the leap from Web2 into Web3?
Our transfer into Web3 was catalyzed by our acquisition by Animoca Manufacturers in 2020. With their help, we took our experience in hyper-casual and viral sport mechanics and utilized it to Web3 use circumstances. Our focus has at all times been on onboarding gamers into crypto via video games which are intuitive, participating, and enjoyable, eradicating the friction that always exists for brand new customers.
What’s your view on the way forward for Web3 gaming?
We imagine the way forward for Web3 gaming lies in abstraction. The blockchain shouldn’t be entrance and middle—it must be the tech quietly powering a seamless and enhanced expertise. Video games will more and more deal with gameplay and storytelling, with Web3 options like possession, interoperability, and player-driven economies woven in naturally, not compelled. When customers don’t even notice they’re interacting with the blockchain, we’ve succeeded.
How do you propose to onboard conventional players who aren’t aware of crypto?
By hijacking their consideration via memes, easy mechanics, and on the spot enjoyable. At GAMEE, we design experiences that prioritize gameplay and make the educational curve for Web3 almost invisible. It’s about being simple to select up, however arduous to place down. As soon as gamers are hooked, we introduce the crypto parts steadily—permitting them to be taught via play, not via whitepapers.
What’s your observe report in Web3 thus far? What tasks are you identified for?
We’ve been behind a few of Web3’s greatest sport launches. Arc8 introduced in over 2 million customers on day one alone. Our WATCoin marketing campaign final yr reached a staggering 42 million customers underneath the watchful eye of the WatBird meme character. And the GMEE token launched in 2021 with a completely diluted valuation of $1B. Our mannequin focuses on scale, accessibility, and rewarding customers meaningfully—and that observe report proves it really works.
Are you able to elaborate extra about your subsequent undertaking – the Moon Playing cards sport?
Moon Playing cards is a collectible buying and selling card sport, however with a twist: each card is powered by actual crypto information. Every card represents a memecoin, and its energy and rarity are influenced by real-world components like market worth, buying and selling quantity, and social following. Gamers merge playing cards, construct decks, and compete in battle phases—all whereas staying plugged into actual crypto market dynamics. It’s enjoyable, strategic, and tied to the chaos of memecoin tradition.
There are tons of NFT and meme-related tasks on the market. What makes Moon Playing cards stand out?
Most NFT video games are both static collectibles or shallow gameplay loops. Moon Playing cards is completely different. Every card isn’t simply paintings—it’s linked to actual, reside information. It evolves with the markets. This offers each determination, from merging to approaching multiplayer tournaments, actual stakes. And that’s resonated with our viewers: over 250,000 packs have been offered in our pre-sale earlier than we even revealed gameplay. That sort of belief and hype doesn’t occur usually.
What’s subsequent for the Moon Playing cards Recreation? What’s the response from the neighborhood thus far?
We’re rolling out the complete gameplay in phases. Proper now, customers are gathering and merging playing cards. Within the first week of Could, we’re launching Meme Wars, our PvE battle section. And after that, we transfer into PvP tournaments the place actual technique and crypto intuition come into play. The neighborhood response has been nice—we noticed over 250,000 packs claimed throughout our pre-sale, and persons are shopping for extra packs now in anticipation of the gameplay options. Gamers are keen, engaged, and already forming methods primarily based on market predictions.
Do you see potential for AI Brokers in Web3 gaming? What about Moon Playing cards and AI?
Completely. AI goes to play an enormous function in Web3 gaming, particularly for personalization and in-game intelligence. In Moon Playing cards, we’ve already began down this path with the Moon Grasp—our AI sport grasp on X who tracks real-world coin information, updates card values every day, and supplies gamers with insights and memes alike. However he’s just the start.
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About The Writer
Victoria is a author on a wide range of know-how matters together with Web3.0, AI and cryptocurrencies. Her intensive expertise permits her to put in writing insightful articles for the broader viewers.
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Victoria d’Este
Victoria is a author on a wide range of know-how matters together with Web3.0, AI and cryptocurrencies. Her intensive expertise permits her to put in writing insightful articles for the broader viewers.
