Google has launched its first AI-powered commercial. Within the advert, a toy turkey plans its escape from Thanksgiving utilizing synthetic intelligence. The industrial was completely generated by AI.
Google has aired its first TV industrial ready completely with synthetic intelligence. The marketing campaign stars a toy turkey character named “Tom the Turkey.” The character makes escape plans from the Thanksgiving festivities utilizing Google’s AI-enabled search engine.
All of the visuals, textual content, and narration for the advert have been produced utilizing AI instruments. Google goals to showcase each its new search applied sciences and the ability of AI in content material creation.
The choice to not use human characters within the advert was reportedly made to keep away from the unsettling impact of synthetic faces.
By not particularly highlighting the phrase “Made with AI,” Google is drawing consideration to the creativity of the content material.
This marketing campaign is an indication that inventive content material manufacturing with AI will grow to be extra frequent in promoting. This transfer by Google, whereas remodeling manufacturing processes, additionally brings new debates about ethics and transparency.
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