Alisa Davidson
Revealed: January 12, 2026 at 10:00 am Up to date: January 12, 2026 at 7:54 am
Edited and fact-checked:
January 12, 2026 at 10:00 am
In Transient
Nexo has signed a multi-year settlement to develop into the first-ever title accomplice of the US ATP 500 Dallas Open beginning in 2026, strengthening its international model via premium sports activities partnerships.
Digital belongings wealth platform Nexo introduced that it has entered right into a multi-year title sponsorship settlement with the US ATP 500 Dallas Open beginning in 2026, turning into the match’s first-ever Title Companion as a part of its broader international branding technique centered on premium sports activities partnerships.Â
The settlement was formally introduced in Dallas, alongside the introduction of the Nexo Dallas Open id and the renovation of two public tennis courts in North Texas. As one in all solely two ATP 500 occasions in the USA and the nation’s solely indoor ATP Tour championship, the Dallas Open positions Nexo inside a extremely unique group of ATP 500 title sponsors.
Nexo Partnership Elevates Dallas Open’s International Profile As Event Enters New Progress Section
Event Director Peter Lebedevs described the partnership as an essential step within the occasion’s improvement, noting that securing a sponsor of Nexo’s scale in the course of the match’s second yr as an ATP 500 competitors enhances its worldwide profile and aligns the occasion with innovation in digital asset providers. From Nexo’s perspective, the long-term settlement is meant to strengthen sustained international model publicity by integrating the corporate into high-profile sports activities environments that appeal to prosperous and engaged audiences.
The announcement additionally emphasised the match’s neighborhood initiatives, highlighted by the resurfacing of two tennis courts in North Texas to enhance year-round entry for younger gamers and leisure individuals. The Dallas Open, now in its fifth yr in North Texas, was upgraded to ATP 500 standing in 2025, a transition that expanded each its international attain and industrial significance.
The 2026 Nexo Dallas Open is scheduled for February seventh–fifteenth on the Ford Middle at The Star in Frisco, the headquarters and coaching advanced of the Dallas Cowboys, and is anticipated to function main American and worldwide gamers, together with Taylor Fritz, Ben Shelton, and 2025 finalist Casper Ruud.Â
The Dallas Open sponsorship represents Nexo’s fourth partnership in skilled tennis and its third collaboration with the ATP Tour, following its latest multi-year settlement with the Australian Open and earlier sponsorships of the ATP 500 Abierto Mexicano Telcel in Acapulco and the ATP 250 Mifel Tennis Open in Los Cabos.Â
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About The Creator
Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising developments and applied sciences, she delivers complete protection to tell and interact readers within the ever-evolving panorama of digital finance.
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Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising developments and applied sciences, she delivers complete protection to tell and interact readers within the ever-evolving panorama of digital finance.
Extra articles
