Workflow Automation: The Subsequent Chapter for UC Innovation
Unified communications (UC) platforms have spent the final decade perfecting conferences, chat, and calling. However the subsequent part is much less about communication high quality and extra about execution high quality – within the type of workflow automation.
Patrons are more and more asking what productiveness boosts they get from their UC funding, as they seek for a instrument that reduces friction, speeds up choices, and turns conversations into enterprise motion.
Within the view of Tim Banting, Head of Analysis at Techtelligence:
“UC is being dragged out of the class of collaboration software program and into one thing that turns into extra of an organizational layer”.
In plain phrases, UC is more and more being requested to do greater than join folks, it should ship workflow automation to assist get work carried out.
Associated Evaluation:
Workflow Automation as a New Expectation
Banting frames UC’s evolution as a gentle consolidation from “very monolithic various kinds of bolt-on options” into cloud-based platforms. However as distributors converged on comparable core capabilities, the differentiator moved.
“Patrons are actually actually asking the query, everybody’s the identical. What am I truly getting now?”.
The brand new expectation is workflow automation that reduces day-to-day drag. Enterprises are searching for platforms that pace up execution, with a rising give attention to shrinking “human latency”.
He defines this as “the time it takes to make a human resolution.” In that context, communication turns into the set off for an automatic motion to push ahead the enterprise motion.
For instance, a gathering that ends with a ‘subsequent steps’ plan ought to mechanically turn out to be a to-do record for the related group members.
For UC patrons, this reframes procurement conversations. The query is not “How good are conferences?” It turns into: how effectively does the platform transfer work ahead after the assembly ends?
What’s the Worth of Workflow Automation?
“Enterprises are drowning in administrative overhead.”
This problem is why workflow automation has a rising position to play in enterprise processes. Workers face an avalanche of assembly follow-ups, approval chasing, logging outcomes, and updating case information.
The issue shouldn’t be complexity; it’s repetition and quantity. “None of that is onerous work, nevertheless it appears to be relentless,” Banting says.
That relentlessness creates measurable enterprise ache: “it’s that actual form of friction that makes organizations gradual and costly and inconsistent.”
That is the place workflow automation in UC begins to matter. His most helpful framing for patrons is the conversion of communication into structured output:
“Workflow automation is now turning conferences into duties and chat into escalations and calls into structured outcomes”.
Learn how to Navigate Adoption Hurdles When Adopting Workflow Automation
Banting expects workflow automation adoption to face sure pace bumps.
Sure departments, corresponding to customer-facing groups, might even see fast worth from adopting considered one of these instruments. With the rise of ‘citizen builders’, particular groups could possibly implement automation into small pockets of the enterprise workflow.
However that is the place points will begin to emerge. Banting warns: “A lot of the automation is straightforward to create, nevertheless it’s onerous to maintain.”
Ensuring automation is a reliable infrastructure will guarantee it scales responsibly throughout the enterprise.
To keep away from technical debt and a instrument sprawl throughout the workplace, Banting reminds patrons:
“The market doesn’t want extra AI hype. It simply wants fewer handbook steps and fewer damaged handoffs.”
Conclusion
UC platforms are shifting from connecting folks to accelerating execution.
The following aggressive edge is workflow automation that reduces friction, cuts administrative overhead, and shrinks human latency by turning conversations into structured outcomes.
For patrons, the chance is productiveness that truly reveals up in day-to-day operations. The chance is adopting workflow automation that’s straightforward to construct however onerous to control and maintain.
In order for you extra buyer-first perception from Techtelligence, drop them a comply with on LinkedIn for ongoing evaluation of UC, collaboration, and workflow automation tendencies.
