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Justin Bieber Paid $1.3 Million for a Bored Ape NFT. It’s Now Worth $12K

Digital Pulse by Digital Pulse
February 7, 2026
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Justin Bieber Paid .3 Million for a Bored Ape NFT. It’s Now Worth K
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Briefly

Pop music icon Justin Bieber paid $1.3 million price of ETH for a Bored Ape Yacht Membership NFT in 2022.
The NFT now’s price lower than 6 ETH, or round $12,000, as NFTs and Ethereum have fallen in worth.
Even widespread Bored Apes at have been buying and selling for as a lot as $429,000 in 2022 earlier than collapsing.

Pop music icon Justin Bieber turned some of the well-known members of the Bored Ape Yacht Membership when he spent 500 ETH—or round $1.3 million—in January 2022 for Ethereum-based NFT, Bored Ape #3001. 

Bieber’s ape, among the many commonest within the assortment by way of its visible attributes, is now valued at round $12,000 simply 4 years later because the shine from NFTs and the Yacht Membership has largely light.

The worth of any paintings could be influenced by a wide range of components, together with private style, provenance, and even earlier possession; Bieber’s historical past with the NFT might probably assist it command a better worth if he have been to promote it. However comparable property within the assortment with comparable attributes have seen a considerable worth drop.



The commerce, which might quantity to a 99% loss if the singer have been to half methods together with his NFT on the present ground worth, or the worth of the most affordable NFT listed on {the marketplace}, appears unhealthy now. 

However even on the time of buy, the NFT neighborhood was chiding the star for his choice to buy a “ground” Ape, or one with none uncommon options or attributes, for such a sum. Sometimes, solely the rarest NFTs from a group have offered for a significant premium to the ground worth. 

“Who the fuck is advising Justin Bieber’s NFT purchases and the way can I get in contact to promote them flooring NFTs for 500 ETH,” Farokh Sarmad, now president of Dastan—the father or mother firm of an editorially impartial Decrypt—posted following the purchase.

Subsequent time you assume you’re down unhealthy, simply keep in mind that .@justinbieber simply purchased a ground ape for 500 ETH.

— gmoney.eth (@gmoneyNFT) January 29, 2022

Even nonetheless, the Bored Ape Yacht Membership’s ground worth did rise considerably within the months following Bieber’s buy, ultimately reaching as excessive as $429,000 in April 2022. And the singer’s buy was hardly essentially the most jaw-dropping purchase of the NFT frenzy, which additionally noticed artist Beeple promote a digital artwork NFT for $69.3 million the yr prior. 

Since that point although Apes have been mired in an extended drawn out NFT winter which has pulled down the ground costs of rival collections like CryptoPunks and Pudgy Penguins as effectively. 

Punks additionally as soon as traded above $400,000, whereas Pudgy Penguins practically eclipsed $100,000 in keeping with knowledge from NFT Value Flooring. The tasks now commerce at beginning costs of about $60,000 and $8,850 price of ETH, respectively.

Customers on Myriad—a prediction market operated by Dastan—don’t consider that winter goes to thaw anytime quickly, both. A market that collectively tracks the potential comeback of Apes, Punks, and Penguins offers the trio simply 16% odds of reaching ground costs of 10 ETH, or 50 ETH within the case of Punks, by July. 

Nonetheless, Yuga Labs, the father or mother firm of the Bored Ape Yacht Membership, continues to work on tasks surrounding the gathering. In October, Yuga introduced that it could create a real-life Bored Ape clubhouse in Miami, Florida for its NFT holders to congregate. 

Its different focus stays Otherside, a large multiplayer metaverse recreation that includes avatars from the Bored Ape Yacht Membership and different NFT tasks.

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