Roblox experiences have change into the go-to for manufacturers looking out to focus on younger customers in new and thrilling methods—the interactive and immersive worlds of the gaming platform are a no brainer when trying to maximize engagement. These gamified experiences empower manufacturers to attach with an enormous viewers of hyper-engaged gamers, strengthening on-line communities. We sat with our resident Roblox skilled and Director of Buyer Success, Emiliana Santandreu, to reply prime questions manufacturers have about Roblox and talk about what manufacturers must learn about efficiently growing on the platform.
On December 11, 2024 at 12pm ET, Obsess will even be internet hosting a webinar (and brief Q&A session) with CEO Neha Singh and COO Andee Olson to reply remaining questions and talk about why it’s more and more crucial for manufacturers to have a presence on Roblox–the brand new “social media” platform–guiding your 2025 planning.
What’s Roblox?
Roblox is an internet platform with a market of user-generated digital experiences and digital items the place customers can create, socialize, store and play—it serves as each a sport engine and a social hub, permitting gamers to interact with 3D digital worlds. Accessible by way of a number of platforms, corresponding to cellular units, PCs and Xbox consoles, Roblox is free to obtain and use.
Video games on Roblox span genres and sport types, from role-playing and tycoon simulations to impediment programs and social hangouts, there’s no scarcity of activations manufacturers can create. There’s even an extremely fashionable sport the place customers wait in line for the toilet (with over 33 million visits since late August of this 12 months)—the sky is really the restrict! Manufacturers throughout verticals have activated on the platform, participating the platform’s built-in viewers with customized Roblox experiences.
Who’s the viewers on Roblox?
Roblox primarily attracts a youthful viewers, with most customers aged between 9-24 years previous, although its enchantment is rising amongst older demographics. It has a worldwide consumer base of just about 90 million every day lively customers, closely concentrated within the U.S., Canada and Europe, and is pretty evenly gender-split, not like a whole lot of different gaming platforms that lean extra male.
Engagement on Roblox is extraordinarily excessive, with customers spending a mean of 2-3 hours per day on the platform—that is increased than Instagram and TikTok mixed. Manufacturers construct on Roblox to succeed in and interact the big viewers of Gen Zers by group integration, occasions and user-generated content material that drives steady engagement. Growing on Roblox is assembly your prospects and goal audiences the place they’re!
For extra perception on gaming traits, obtain our infographic with key stats and insights on digital experiences.
How lengthy does it take to construct an expertise?
The timeline varies relying on the complexity of the expertise, however is normally only some brief months. Roblox growth requires working inside its proprietary engine, Roblox Studio, so it’s totally different to growing on different platforms or Obsess digital shops.
Nevertheless, for manufacturers who have already got digital shops with us, we are able to work with them to take their digital retailer designs and ideas and use them for his or her Roblox experiences by Roblox Studio—creating one unified idea throughout the online and Roblox in a approach that enhances every platform and reduces the timeline to launch. Moreover, Obsess has been part of the Roblox UGC program for the previous 4 years, which permits us to promote digital items by the Roblox market, a key element of a profitable Roblox technique. We wrote this weblog to reply some questions on find out how to construct your model on Roblox.
Why ought to my model be on Roblox?
There are many the reason why manufacturers ought to take into account activating on Roblox:
Attain an enormous, numerous viewers that’s rising—it grew 12% from Q2’24 to Q3’24
Drive significant, memorable, long-term engagements
Roblox has the instruments to launch extraordinarily customizable model experiences rapidly—that means your ROI shall be excessive, and there are various levels of effort and funding, so you may present up in a approach that matches your model and finances
Gen Z’s rising spending energy to purchase out of your model
Promoting is rapidly changing into a key software on Roblox and presents a chance to promote your model, your product or your expertise within the platform
Monetize your gaming investments
Roblox introduced Shopify as their first real-world commerce associate, enabling manufacturers to promote bodily gadgets on the platform–coming in 2025. This partnership is already in beta testing in a couple of key experiences as of this week
Alternatives for different integrations, corresponding to loyalty applications (like in Slivingland) or others, corresponding to Fandango (like in Depraved)!
To study extra about constructing customized model activations on Roblox, ebook a demo or e-mail us at contact@obsessvr.com.
