AI options supplier for monetary advisors Soar has raised $80 million in Sequence B funding. The spherical was led by Perception Companions.
The funding will assist Soar scale its expertise, which automates a spread of duties for monetary advisors, from an AI assistant to a complete intelligence and AI orchestration layer for contemporary monetary advisory companies.
Based in 2023 and headquartered in Salt Lake Metropolis, Utah, Soar made its Finovate debut at FinovateFall 2025 in New York. Parker Ence is Founder and CEO.
In a spherical led by Perception Companions, AI options supplier for monetary advisors Soar has secured $80 million in Sequence B funding. The spherical additionally included participation from new traders F-Prime, Allianz Life Ventures (the enterprise capital arm of Allianz Life Insurance coverage Firm of North America), TIAA Ventures, and Peterson Companions. Additionally concerned within the spherical had been present traders Battery Ventures, Sorenson Capital, Pelion Enterprise Companions, and Citi Ventures, in addition to angel traders Hans Tung, Ryan Anderson, and Aaron Skonnard.
“In lower than two years since launch, we’ve grown from zero to greater than 27,000 advisors—making Soar the fastest-growing wealthtech software program utility in trade historical past,” the corporate famous in an announcement. “We are actually including greater than 2,000 new advisors every month throughout RIAs, unbiased broker-dealers, and world monetary establishments.”
This week’s funding takes Soar’s whole capital raised to $105 million, following the corporate’s $20 million Sequence A spherical led by Battery Ventures in 2025. The corporate will use the funds to energy its subsequent section of progress, particularly increasing the platform from an AI assembly assistant for monetary advisors to a complete intelligence and AI orchestration layer tailor-made for contemporary monetary advisory companies.
Soar exists on the nexus of a structural shift within the wealth administration trade as advisory companies discover integrating AI into the way in which their advisors put together, interact, doc, analyze, and scale. Beginning with utilizing AI to scale back the quantity of guide work that advisors do, Soar is evolving right into a platform that integrates clever, agentic workflows and enterprise controls to comprehensively assist fashionable monetary advisory companies. With a give attention to decreasing operational friction, deep workflow integration, and configurable compliance, Soar’s new funding will allow the corporate to assist advisors proactively establish dangers, uncover new progress alternatives, and advise on subsequent finest actions primarily based on evaluation of shopper conversations and funding flows.
“An enterprise RIA not too long ago shared that Soar ranked primary amongst greater than 40 AI pilots they ran final yr by way of delivering actual advisor impression and measurable ROI for the agency,” Soar CEO and Co-Founder Parker Ence mentioned. “They noticed not solely Soar’s standard one to 2 hours saved per advisor per day, but additionally a significant improve of their general natural progress fee.” Ence added that the funding will assist the corporate “make investments aggressively in product analysis and improvement” because the agency accelerates its imaginative and prescient “for an AI-native working system.”
Headquartered in Salt Lake Metropolis, Utah, Soar made its Finovate debut at FinovateFall 2025. On the convention, the corporate confirmed how its AI-powered assembly assistant for monetary advisors automates assembly prep, note-taking, follow-up, and different shopper administration duties. Reportedly saving advisors as much as 20 hours per week, Soar’s expertise places assembly administration on AI autopilot and gives AI-powered actionable progress insights, whereas exceeding enterprise scalability and compliance necessities.
Photograph by Kirill Lazarev
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