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Home NFT

No, a paper bag is not “sustainable.” Here is the math to prove it

Digital Pulse by Digital Pulse
July 8, 2026
in NFT
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No, a paper bag is not “sustainable.” Here is the math to prove it
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Opinions expressed by Entrepreneur contributors are their very own.

Key Takeaways

Paper has had a decade-long head begin because the “sustainable” various, and but the worldwide packaging waste downside is much from solved.

For entrepreneurs making packaging choices, this reframe adjustments the sport. The chance will not be find a barely much less dangerous disposable. It’s in designing supplies and programs the place disposability itself turns into pointless.

Not many individuals spend their idle hours studying analysis findings about trash administration. I do. What occurs to a fabric on the finish of its life is on the core of the work I do.

So think about the shock I felt after I realized {that a} newspaper may very well be buried in a landfill and nonetheless be completely legible greater than 40 years later.

We all know that is true due to William Rathje, an archaeologist on the College of Arizona who spent a long time doing one thing no person else needed to do. He dug up rubbish. His Tucson Rubbish Undertaking excavated 10+ American landfills between 1987 and the 2000s, pulling out layer after layer of buried waste. His workforce recovered 2,425 newspapers, some from the Nineteen Fifties, nonetheless readable. And paper was not some minor discovering. It was the only largest class of waste by quantity in each landfill they opened.

That reality stayed with me.

So when India banned recognized single-use plastic gadgets in July 2022 and tightened service bag thickness guidelines to 120 microns by December that yr, paper luggage flooded each retail counter and e-commerce cargo within the nation. I assumed, like most individuals, that this was progress. Paper is pure. Paper is biodegradable. Paper is sustainable. Proper?

Then one thing very odd hit me.

I appeared on the numbers. The worldwide packaging business is valued at over $1.2 trillion. The paper packaging section alone is price over $370 billion. Bioplastics packaging, the business I work in, accounts for roughly 1% of complete packaging supplies worldwide.

Paper has had a decade-long head begin because the “sustainable” various, and but the worldwide packaging waste downside is much from solved. The oceans are stuffed with it. Landfills are overflowing. Your grandchildren will inherit dirtier water, dirtier air and dirtier soil due to choices being made proper now.

So I bought curious. If paper packaging has been positioned because the accountable alternative for this lengthy, why has it not moved the needle? Is paper sustainable in the way in which we have now been informed, or is one thing else occurring completely?

What I discovered was unsettling. And I feel each entrepreneur making packaging choices deserves to see the identical knowledge I did.

From forest to checkout counter: The environmental worth of 1 paper bag

Once we ask if paper is sustainable, we have to have a look at the total manufacturing chain, not simply the completed product sitting on a shelf.

A paper bag passes by way of a number of phases earlier than it reaches your fingers: forestry, pulping, chemical processing, bleaching, drying and changing. Every stage carries an environmental price. Let me stroll by way of the large prices.

Begin with vitality. Manufacturing a single paper bag requires roughly 4 occasions the vitality of producing a comparable plastic bag.

Then water. For context, United States pulp and paper mills use a median of 17,000 gallons of water per ton of paper produced. India’s Central Air pollution Management Board (CPCB) studies that wood-based Indian mills eat 40 to 60 kiloliters of freshwater per tonne. By one extensively cited business comparability, paper luggage use roughly 17 occasions extra water per bag than plastic luggage.

Then chemical substances. The kraft pulping course of, which produces many of the world’s paper luggage, digests wooden utilizing sodium hydroxide and sodium sulfide. Even fashionable bleaching strategies that keep away from elemental chlorine nonetheless discharge dioxins and adsorbable natural halides into waterways. A peer-reviewed research of Indian paper mills discovered effluent with chemical oxygen demand ranges of as much as 19,100 milligrams per liter, properly above permissible limits.

After all, each manufacturing course of has environmental prices. That’s not the issue in itself. The actual query is whether or not these upfront prices are offset by what occurs subsequent.

Paper is marketed as reusable and biodegradable. These claims are speculated to justify the heavier manufacturing footprint. However the numbers I discovered subsequent made that trade-off very onerous to defend.

The 43-reuse downside: What lifecycle analysis says about paper versus plastic

Two government-commissioned lifecycle assessments (LCAs), thought-about the gold commonplace in environmental accounting, have quantified precisely how paper luggage examine to plastic luggage throughout their complete existence.

The UK Setting Company’s 2011 research examined grocery store service luggage throughout 10 environmental affect classes. The outcome: a traditional high-density polyethylene (HDPE) plastic bag was discovered to have the bottom environmental affect in 9 of these 10 classes. For a paper bag to match a plastic bag on local weather affect alone, it needed to be reused no less than 3 times.

Thrice sounds manageable. However then got here the Danish Environmental Safety Company (EPA) research in 2018.

Carried out by researchers on the Technical College of Denmark and printed as Environmental Undertaking No. 1985, this LCA measured luggage throughout 16 indicators, together with acidification, water use, ozone depletion and ecotoxicity. Their discovering: An unbleached paper bag should be reused 43 occasions to match a low-density polyethylene (LDPE) plastic bag throughout all environmental indicators.

Forty-three occasions.

Now ask your self actually. What number of occasions have you ever reused a paper bag? They lose structural integrity when moist. They tear underneath reasonable weight. Most are used as soon as and go straight to the bin.

That’s the hole between the story we inform ourselves and what the information truly says about whether or not paper is sustainable.

And this isn’t an remoted outcome.

A 2024 research printed in Environmental Science and Know-how by researchers on the College of Sheffield, Cambridge and KTH Royal Institute of Know-how examined 16 plastic product purposes overlaying roughly 90% of worldwide plastic quantity.

In 15 of 16 purposes, plastic had decrease lifecycle greenhouse gasoline (GHG) emissions than its options, together with paper.

So if the manufacturing footprint is heavier and the reuse math doesn’t add up, what in regards to the end-of-life story? Is that this the place paper is meant to redeem itself? It doesn’t.

Your paper bag will not be composting — it’s producing a greenhouse gasoline far worse than CO2

Most individuals assume paper luggage decompose shortly after disposal. Rathje’s landfill excavations proved in any other case. However the reason being not some quirk of paper chemistry. It’s how fashionable landfills truly work.

Sanitary landfills are engineered to be anaerobic. They’re sealed, compacted and saved dry. When there isn’t a oxygen, paper doesn’t compost. It simply sits. And when it does finally break down in these oxygen-starved circumstances, it doesn’t merely disappear. It generates methane, a GHG with roughly 28 occasions the warming potential of carbon dioxide (CO2) over a 100-year interval.

The size of this issues. In accordance with the U.S. Environmental Safety Company, municipal stable waste (MSW) landfills have been the third-largest supply of human-related methane emissions within the U.S., liable for 14.4% of the nation’s complete methane output in 2022. That equals the emissions from 24 million passenger automobiles pushed for a full yr.

A plastic bag sitting inert in a landfill will not be good. However a paper bag actively producing methane in that very same landfill is even worse.

What paper will get proper, and why it nonetheless falls brief as an answer

I wish to be truthful right here as a result of the information will not be all one-sided.

Paper does biodegrade in open, cardio environments the place plastic would persist for hundreds of years.

In coastal areas with excessive waste leakage into oceans, paper causes far much less marine injury.

India’s paper business sources roughly 70% to 75% of its uncooked materials from recycled fiber, which dramatically reduces the virgin wooden and water footprint.

So the purpose will not be that paper is unhealthy. The purpose is that swapping one single-use materials for one more single-use materials will not be an answer. It’s a sideways motion, dressed up as progress.

The query will not be paper or plastic. It’s why we nonetheless design for single use

The United Nations Setting Programme’s (UNEP) personal meta-analysis of lifecycle assessments reached a conclusion that belongs on the wall of each packaging startup: reuse, not materials substitution, is the one constantly efficient intervention.

The query will not be paper or plastic; it’s “why are we nonetheless designing for single use in any respect?”

For entrepreneurs constructing merchandise, provide chains or packaging programs, this reframe adjustments the sport. The chance will not be find a barely much less dangerous disposable. It’s in designing supplies and programs the place disposability itself turns into pointless:

Supplies derived from agricultural waste that meet actual composting requirements

Closed-loop packaging that comes again after use

Merchandise engineered for dozens of cycles, not one

The market is prepared. Shoppers need sustainability. However they deserve options backed by lifecycle proof, not by advertising copy printed on a brown paper bag.

So the subsequent time somebody fingers you a paper bag and says “no less than it’s not plastic,” I might encourage you to ask a tougher query. Not “what’s it made from?” however “what number of occasions will or not it’s used?”

That’s the query that separates sustainability theatre from precise progress. And for entrepreneurs, it’s the place the chance begins.

Key Takeaways

Paper has had a decade-long head begin because the “sustainable” various, and but the worldwide packaging waste downside is much from solved.

For entrepreneurs making packaging choices, this reframe adjustments the sport. The chance will not be find a barely much less dangerous disposable. It’s in designing supplies and programs the place disposability itself turns into pointless.

Not many individuals spend their idle hours studying analysis findings about trash administration. I do. What occurs to a fabric on the finish of its life is on the core of the work I do.

So think about the shock I felt after I realized {that a} newspaper may very well be buried in a landfill and nonetheless be completely legible greater than 40 years later.

We all know that is true due to William Rathje, an archaeologist on the College of Arizona who spent a long time doing one thing no person else needed to do. He dug up rubbish. His Tucson Rubbish Undertaking excavated 10+ American landfills between 1987 and the 2000s, pulling out layer after layer of buried waste. His workforce recovered 2,425 newspapers, some from the Nineteen Fifties, nonetheless readable. And paper was not some minor discovering. It was the only largest class of waste by quantity in each landfill they opened.



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