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Home DeFi

TransUnion Teams Up with Credit Sesame to Launch  Direct-to-Consumer Experience

Digital Pulse by Digital Pulse
February 14, 2025
in DeFi
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TransUnion Teams Up with Credit Sesame to Launch  Direct-to-Consumer Experience
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TransUnion is partnering with Credit score Sesame to launch a freemium credit score training platform.

The brand new platform will give U.S. customers each day entry to their credit score rating, tailor-made monetary presents, and premium credit score monitoring providers.

By leveraging Credit score Sesame’s experience within the freemium credit score area, TransUnion expects to extend client engagement and develop its direct-to-consumer enterprise.

Credit score safety platform TransUnion and client credit score administration firm Credit score Sesame have teamed up this week. TransUnion has tapped Credit score Sesame to launch a direct-to-consumer, freemium credit score training answer for US customers.

TransUnion is positioning the brand new credit score training answer as an “expertise” that will likely be built-in with premium credit score monitoring providers. The brand new device will carry customers their each day credit score rating and report from TransUnion and provide them entry to third-party monetary presents which are tailor-made to their particular person objectives and credit score profile.

TransUnion’s US customers may have entry to the brand new platform starting within the first half of 2025. 

“Private empowerment is a key element of our dedication to Data for Good,” stated TransUnion President of US Markets Steve Chaouki. “By offering a free-first expertise that features monetary presents, we have interaction with extra customers, enabling them to higher perceive their monetary conditions and take motion to handle their monetary futures. By integrating our freemium providing with our enhanced premium credit score and id monitoring providers, we anticipate to ship a extra expansive product providing to customers and place our direct-to-consumer enterprise for sustainable development.”

Credit score Sesame was based in 2010 to indicate customers their each day credit score rating, credit score report abstract, and credit score monitoring alerts. In 2020, the California-based firm launched Sesame Money, digital banking instruments, together with a pre-paid debit card and credit score builder answer.

Headquartered in Chicago, Illinois, TransUnion supplies instruments to assist companies and customers assess creditworthiness, detect fraud, and make knowledgeable monetary choices. The corporate operates in additional than 30 international locations, serving to organizations handle threat and empowering customers with entry to credit score and wealth-building instruments.

“We’re dedicated to empowering customers to take cost of their monetary well being,” stated Credit score Sesame CEO Adrian Nazari. “Now we have a monitor file of success within the freemium credit score area, serving to thousands and thousands of Individuals successfully handle their credit score and create higher alternatives for themselves and their households. By leveraging our Sesame platform, we anticipate that TransUnion will have the ability to deeply have interaction customers and help them in reaching their monetary objectives.”

Photograph by RDNE Inventory undertaking


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Tags: CreditDirecttoConsumerExperienceLaunchSesameTeamsTransUnion
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