Victoria d’Este
Printed: Might 20, 2025 at 2:43 pm Up to date: Might 20, 2025 at 2:43 pm
Edited and fact-checked:
Might 20, 2025 at 2:43 pm
In Transient
Addressable CEO and Co-founder, Tomer Sharoni, is specializing in measurable person acquisition in Web3 tasks, constructing Google Analytics to know person demographics and conversions.
As extra tasks enter Web3, one persistent downside retains surfacing: how do you truly measure and develop your person base in a world of wallets, not logins?
Tomer Sharoni, CEO and Co-founder at Addressable, has made it his mission to unravel that. Talking at Hack Seasons, he shared how Addressable helps Web3 firms transfer past guesswork and into actual, measurable person acquisition—one thing the trade has been scuffling with for years.
“We’re principally constructing the Google Analytics of Web3,” Tomer mentioned. “Nevertheless it’s not nearly monitoring — it’s about figuring out who your customers are, the place they got here from, and what truly converts them.”
From Clicks to Wallets
Within the Web2 world, advertising and marketing instruments are mature. You understand the place customers are coming from, what adverts are working, and the way a lot every person prices. However Web3 flips the script. Wallets are nameless, customers don’t at all times land on a web site, and conventional instruments break down the second cash strikes on-chain.
“There’s this big blind spot in Web2 attribution,” mentioned Tomer. “Nothing is constructed to deal with what’s occurring on-chain, and that’s the place plenty of probably the most helpful actions are happening.”
Addressable solves this by connecting the dots. They index pockets exercise throughout chains, and match that with off-chain indicators like Twitter and Reddit engagement. This offers firms a full image of who their customers are and attain extra of them.
Meet CPW: A Metric That Really Makes Sense in Web3
One in all Addressable’s greatest improvements is Price Per Pockets (CPW) — a Web3-native metric that measures how a lot it prices to herald an precise pockets, not only a web site customer.
“In Web2 you measure price per click on or price per set up. In Web3, these don’t matter if the person by no means transacts,” Tomer defined. “CPW tells you what actually works — whether or not it’s a Twitter advert, a KOL marketing campaign, or a Reddit put up.”
CPW is already altering how firms run their advertising and marketing. As an alternative of counting on self-importance metrics like impressions or visitors, groups can now see which campaigns are literally driving on-chain exercise—and optimize accordingly.
Totally Self-Serve, Cross-Chain, and Able to Go
Addressable isn’t only a information platform — it’s a full advert concentrating on resolution. You’ll be able to add a pockets viewers, decide the sort of person you need (say, DeFi whales or NFT collectors), and push campaigns on to Twitter, Reddit, or cellular advert networks.
“We constructed one thing that feels acquainted — easy, quick, and clear — despite the fact that the backend is fairly advanced,” mentioned Tomer.
Presently, Addressable helps Twitter Adverts, Reddit Adverts, show adverts, and extra. So long as the platform permits person concentrating on, it might probably plug into Addressable’s system.
Designed for Actual-World Web3 Progress
Addressable has already confirmed helpful in campaigns the place budgets matter—KOL activations, paid media, influencer offers, and PR. Tomer believes it’s going to grow to be important for any Web3 firm that desires to scale effectively.
“You spend hundreds on advertising and marketing. Wouldn’t you need to know which a part of it truly introduced in pockets customers?” he requested.
For Tomer, Addressable isn’t simply one other adtech startup — it’s a part of a a lot larger shift.
“We’re not simply serving to folks market higher,” he mentioned. “We’re serving to Web3 firms develop with readability and confidence. And that’s one thing this trade desperately wants.”
Disclaimer
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About The Writer
Victoria is a author on quite a lot of know-how subjects together with Web3.0, AI and cryptocurrencies. Her intensive expertise permits her to jot down insightful articles for the broader viewers.
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Victoria d’Este
Victoria is a author on quite a lot of know-how subjects together with Web3.0, AI and cryptocurrencies. Her intensive expertise permits her to jot down insightful articles for the broader viewers.
