Amazon has launched a brand new characteristic that blends visible search with synthetic intelligence (AI), referred to as Lens Stay.
This AI device permits buyers to immediately seek for merchandise by pointing their telephone digital camera at real-world objects.
This new device builds on Amazon’s present image-based search choice, Amazon Lens, which already lets individuals search for merchandise by importing footage or scanning barcodes.
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The characteristic is designed to help how individuals store at present, typically looking gadgets in bodily shops after which checking on-line to check costs.
Amazon’s AI assistant, Rufus, can also be constructed into the expertise. Rufus provides brief product overviews and suggests follow-up questions customers can ask to study extra about what they’re seeing.
This offers buyers fast entry to further product particulars without having to go away the digital camera view or dig by means of a number of pages.
On the technical facet, Lens Stay is powered by Amazon’s cloud providers. It makes use of SageMaker for machine studying and OpenSearch for quick product lookup. These techniques work behind the scenes to make sure matches are correct and the expertise is responsive.
At launch, Lens Stay is simply out there on iOS units and is at present restricted to customers within the US. Amazon has not confirmed a timeline for introducing the characteristic to Android or for customers exterior the US.
On August 26, Google launched a brand new image-focused mannequin referred to as Gemini 2.5 Flash Picture. What does it provide? Learn the complete story.


