Apple is no longer the leader in smartwatches

Huawei has surpassed Apple for the primary time to develop into the chief within the world smartwatch market. The corporate, attaining a 52% progress, managed to face out with robust demand in China and a large product vary.

The dynamics within the world smartwatch market are shifting. In line with Counterpoint Analysis’s 2025 second-quarter report, Huawei has risen to management for the primary time, leaving Apple behind. The largest driving drive behind Huawei’s success was the dimensions of the Chinese language market.

Management has handed to Huawei

In line with the report, world smartwatch shipments broke a five-quarter downward development, displaying an 8% year-over-year improve. Throughout this era, Huawei made probably the most vital leap by growing its shipments by 52%. Behind this success lies its wide selection of merchandise, particularly within the $100–$400 worth vary, and the strengthening of its smartphone-IoT integration. Though greater than 75% of the corporate’s shipments got here from China, enlargement into the EMEA and Asia-Pacific areas additionally supported its progress. It was emphasised that the native market impact, product variety, and ecosystem concord are behind Huawei’s success. On the Apple entrance, the image is the alternative. The corporate’s shipments fell by 3% within the second quarter. Thus, Apple skilled a decline for the seventh consecutive quarter. Nonetheless, Apple maintains its management within the premium phase because of its precision in well being monitoring and its loyal iOS person base.

Among the many different gamers out there, Xiaomi grew by 38% with its inexpensive fashions. imoo, recognized for its smartwatches for youngsters, continued its management in its phase with a 21% improve. Samsung, then again, skilled a 3% decline because the Galaxy Watch 7 failed to achieve the anticipated momentum. Counterpoint forecasts that the worldwide smartwatch market will develop by 3% general in 2025.

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