Christopher Carey sits down with Oliver Woehler, XR Gross sales Lead EMEA at Lenovo, and Laura Keresztyén, Gross sales Affiliate at Arthur, to unpack what’s modified — and why the timing out of the blue feels completely different. ISE 2026 was full of companions and prospects swarming the demos, and Lenovo is utilizing the present to place a highlight on a brand new world partnership that’s designed to make enterprise XR simpler to purchase, simpler to deploy, and simpler to justify.
However the actual hook is what they’re constructing on high.
As a result of no one is shopping for headsets “as a result of headsets.” The query patrons maintain asking is identical one we heard throughout ISE this 12 months: what’s the use case, what’s the worth, and how briskly can we show it?
Oliver and Laura lean into that stress, after which take the dialog someplace extra attention-grabbing — the place immersive collaboration stops being a novelty and begins turning into a productiveness lever.
Laura shares how Arthur is bringing individuals and AI into the identical digital workspace, and why the final two years have created what she calls an ideal match between AI and VR. The AI isn’t only a chatbot on the aspect; it’s exhibiting up as an lively participant within the room — shaping agendas, holding groups on observe, organizing concepts, and pushing conferences towards precise subsequent steps.
Then the dialogue widens to the “the place the ROI lives” territory: coaching and digital twins. They tease why coaching is usually the quickest win, how personalization modifications when AI is within the combine, and why digital twins get much more highly effective when you’ll be able to convey individuals inside them to stroll, annotate, brainstorm, and even work together with complicated methods in methods 2D screens can’t match.
In the event you’re nonetheless on the fence about XR at work, that is the interview that can make you rethink what “able to scale” appears to be like like in 2026.
Catch the total video — earlier than your rivals do.
