Alisa Davidson
Revealed: Could 15, 2025 at 8:00 am Up to date: Could 15, 2025 at 6:50 am
Edited and fact-checked:
Could 15, 2025 at 8:00 am
In Temporary
Commemorating the first-ever crypto transaction, Binance’s marketing campaign consists of the most important BTC rewards pool ever launched by a CEX, meetups around the globe, social channel actions, and a livestream with Binance leaders.
Cryptocurrency trade Binance introduced the launch of a worldwide initiative to commemorate the fifteenth anniversary of Bitcoin Pizza Day, that includes a $5 million BTC rewards pool. In response to the platform, this represents the biggest Bitcoin giveaway ever carried out by a centralized trade. The marketing campaign honors the well known transaction that came about on Could twenty second, 2010, when Laszlo Hanyecz used 10,000 BTC—then valued at roughly $40—to buy two pizzas, marking one of many earliest examples of Bitcoin getting used as a medium of trade in the actual financial system.
“From two pizzas to a worldwide monetary motion, crypto’s journey has been nothing in need of extraordinary — and our group has been the driving pressure behind it,” stated Rachel Conlan, Chief Advertising and marketing Officer at Binance, in a written assertion. “This yr, we’re marking Bitcoin Pizza Day with the most important BTC referral giveaway in historical past — $5 million value — alongside over 26 native meetups and social activations. It’s our means of honoring how far we’ve come whereas inviting tens of millions extra into the crypto world,” she added.
Operating from Could fifteenth to Could twenty eighth, 2025, the marketing campaign permits individuals to refer others to the Binance platform utilizing a limited-time referral hyperlink. In recognition of Bitcoin’s early transaction historical past, BTC was chosen because the reward asset, with a most reward of $40 allotted per referral pair. Each the referring consumer and the invited consumer can obtain a Pizza Field reward valued at as much as $20 in BTC. The highest referrers within the marketing campaign could qualify for extra BTC token voucher rewards of as much as $5,000 every. With a complete prize pool of $5 million in BTC, the initiative is positioned as Binance’s most in depth reward-based onboarding marketing campaign so far.
Alongside the promotion, Binance is internet hosting themed group occasions in a number of world areas, together with cities in Asia, Europe, South America, and Africa. Actions vary from branded pizza truck appearances in Almaty and Johannesburg to in-person meetups in cities reminiscent of Dubai, Bordeaux, and Buenos Aires. These gatherings are set to function academic and community-oriented programming, with complimentary pizza and promotional giveaways.
Complementary digital engagement features a sequence of interactive initiatives throughout on-line and social media platforms, reminiscent of a worldwide social contest highlighting customers’ first cryptocurrency transactions and gamified actions throughout Telegram, Discord, and WhatsApp. On Binance Sq., a Degree Up marketing campaign for brand spanking new customers and a #BinancePizza problem will provide individuals the chance to earn from a BNB prize pool valued at $6,000 by sharing verified cryptocurrency commerce exercise utilizing the Commerce Sharing device.
On Could twenty second, Binance executives are anticipated to hitch the broader group for a livestream occasion, discussing Bitcoin’s improvement, the function of Pizza Day in cryptocurrency tradition, and broader traits shaping the digital asset panorama.
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About The Writer
Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising traits and applied sciences, she delivers complete protection to tell and interact readers within the ever-evolving panorama of digital finance.
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Alisa Davidson
Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising traits and applied sciences, she delivers complete protection to tell and interact readers within the ever-evolving panorama of digital finance.
Extra articles
