Alisa Davidson
Printed: August 31, 2025 at 12:00 pm Up to date: August 29, 2025 at 9:26 am
Edited and fact-checked:
August 31, 2025 at 12:00 pm
In Temporary
The final week of August 2025 noticed a surge of crypto exercise throughout media, finance, sports activities, and funds, with main partnerships and stablecoin initiatives reshaping industries globally.
The final week of August 2025 marked a flurry of crypto exercise throughout international finance, sports activities, and media. From Trump Media’s CRO partnership with Crypto.com to Mastercard’s stablecoin enlargement in EEMEA, Newcastle United’s BYDFi deal, and Components 1 sponsorships, digital belongings continued reshaping industries at a outstanding tempo.
Trump Media & Know-how Group (DJT), the mum or dad firm of Reality Social, Reality+, and Reality.Fi, has introduced a strategic partnership with Crypto.com by means of mutual cooperation and buy agreements. The collaboration will see Reality Social and Reality+ combine Crypto.com’s digital pockets infrastructure to energy a revamped rewards system. Customers will have the ability to convert platform “gems” into Cronos (CRO) tokens and associated advantages, with future choices to pay for subscriptions instantly in CRO and obtain reductions for opening Crypto.com accounts.
As a part of the monetary association, Trump Media will purchase roughly $105 million in CRO, equal to about 2% of the token’s market cap on the time of the announcement. In flip, Crypto.com will buy $50 million in Trump Media inventory, with either side committing to a lockup interval. Trump Media may also stake its CRO holdings utilizing Crypto.com’s custody service for extra income technology.
CEO Devin Nunes stated the corporate goals to make CRO the “utility token of alternative” throughout media platforms, whereas Crypto.com’s Kris Marszalek described the deal as a “historic second” for the Cronos blockchain. The transfer comes alongside Trump Media’s creation of a brand new entity targeted on constructing a CRO-based digital asset treasury.
Mastercard and Circle Increase Stablecoin Settlement to EEMEA
Mastercard and Circle have introduced an expanded partnership that may enable buying establishments in Japanese Europe, the Center East, and Africa (EEMEA) to settle transactions utilizing Circle’s absolutely reserved stablecoins, USDC and EURC. This marks the primary time stablecoin settlement can be out there to acquirers within the area, bridging blockchain-native belongings with conventional commerce infrastructure. Arab Monetary Providers (AFS) and Eazy Monetary Providers would be the first to undertake the system.
By enabling settlement in USDC and EURC, acquirers will pay retailers extra effectively, cut back friction in high-volume settlements, and enhance liquidity administration. The initiative builds on earlier Mastercard-Circle collaborations on crypto card options similar to Bybit and S1LKPAY. Mastercard’s regional president Dimitrios Dosis stated the transfer displays the corporate’s technique of integrating stablecoins into the monetary mainstream, emphasizing the significance of safety and compliance.
Circle’s Chief Enterprise Officer Kash Razzaghi known as the enlargement a “pivotal step” towards borderless commerce, noting the potential for USDC to develop into as frequent as conventional funds. Executives from AFS and Eazy highlighted the operational advantages, together with sooner, safer settlement. The hassle underscores Mastercard’s broader position in advancing stablecoin adoption globally throughout remittances, B2B transactions, and creator payouts.
Newcastle United Indicators Multi-Yr Partnership with Crypto Alternate BYDFi
Newcastle United has introduced a multi-year sponsorship cope with cryptocurrency trade BYDFi, making the Seychelles-based platform the membership’s official crypto trade associate. Monetary phrases weren’t disclosed, however the settlement provides to the Premier League aspect’s increasing portfolio of digital asset sponsors.
BYDFi, based in 2020, supplies buying and selling companies to a couple of million customers in over 190 nations. The partnership comes as Newcastle continues strengthening its worldwide presence, significantly in Asia, following the Saudi-led takeover in 2021. The membership has a historical past of working with companies in retail buying and selling and fintech, together with VT Markets, eToro, and crypto buying and selling firm StormGain.
Chief Business Officer Peter Silverstone stated the deal displays Newcastle’s rising international attain, noting that the membership ranks second in Europe for broadcast viewers because the 2021–22 season and fifth in Premier League tv viewership throughout Asia-Pacific. He added that the crew was the fastest-growing Premier League aspect on social media final season.
BYDFi CEO Michael Hung stated the collaboration aligns with the trade’s enlargement technique and demonstrates its ambition to achieve new audiences. The deal underscores the broader pattern of crypto companies sponsoring soccer, with complete sports-related crypto partnerships valued at $565 million in 2024/25.
Sygnum and Incore Deepen Partnership to Increase Digital Asset Banking
Sygnum Financial institution and Incore Financial institution have expanded their six-year partnership to strengthen B2B digital asset banking infrastructure. The transfer will give Incore’s institutional shoppers—together with banks, intermediaries, fintechs, and corporates—entry to Sygnum’s digital asset platform, providing custody, buying and selling, and settlement companies.
The collaboration builds on a relationship that started in 2019, when Incore supplied custody and brokerage companies for Sygnum’s conventional securities and asset administration merchandise. Below the brand new association, Incore will combine Sygnum’s modular platform into its community, with members receiving precedence entry to imminent digital asset merchandise. Each companies describe the initiative as offering “future-proof” infrastructure for institutional adoption.
Sygnum operates regulated digital asset banking in Switzerland, Singapore, and Luxembourg, whereas Incore serves as a Swiss-based B2B transaction financial institution. Each are licensed by FINMA, guaranteeing operations meet capital, danger administration, and safety requirements equal to conventional banking. Executives highlighted that Switzerland’s regulatory readability continues to draw establishments in search of compliant publicity to digital belongings.
Sygnum’s Chief B2B Officer Fritz Jost stated the platform delivers the “safety, scalability and adaptability” required by the market, whereas Incore CEO Mark Dambacher described the enlargement as pushed by robust shopper demand and a possibility to broaden Incore’s digital asset product providing.
SBI Group Companions with Chainlink to Advance Crypto in Asia
Japan’s SBI Group has partnered with blockchain oracle platform Chainlink to develop digital asset instruments for banks and monetary establishments throughout Japan and the Asia-Pacific area. Introduced on August 25, 2025, the collaboration marks SBI’s fourth crypto partnership inside a single week.
The partnership will concentrate on tokenized real-world belongings, stablecoin verification, cross-border funds, and real-time fund knowledge on blockchain networks. By changing bodily belongings like bonds and actual property into digital tokens, monetary establishments can commerce and handle them extra effectively. Chainlink’s know-how may also guarantee stablecoins are correctly backed, enhancing transparency, whereas its interoperability protocol goals to make cross-border funds sooner and cheaper.
Chainlink co-founder Sergey Nazarov described the deal as “manufacturing utilization at a big scale,” noting prior collaborations on stablecoin settlements and fund tokenization. SBI Holdings CEO Yoshitaka Kitao stated the partnership goals to “energy compliant cross-border transactions utilizing stablecoins,” facilitating wider adoption of digital belongings within the area.
The challenge builds on prior work beneath Singapore’s Undertaking Guardian, the place SBI, Chainlink, and UBS Asset Administration efficiently examined automated fund administration methods. Alongside different current partnerships with Circle, Ripple Labs, and Startale, SBI is positioning itself as a frontrunner in Japan’s crypto finance ecosystem, providing options for tokenized securities, stablecoins, and 24/7 digital asset buying and selling.
Components 1 groups are more and more turning to cryptocurrency partnerships, driving vital income progress and remodeling the game’s business panorama.
Crypto.com prolonged its F1 deal by means of 2030, sustaining naming rights for the Miami Grand Prix, whereas Aston Martin signed a Coinbase settlement absolutely paid in USDC stablecoin.
Purple Bull Racing switched from Bybit to Gate.io, inserting the trade’s branding on Max Verstappen’s helmet and automotive wings. McLaren continues with OKX alongside Mastercard and Google, and Alpine companions with Binance and ApeCoin, with fan-voted sponsorship marking a primary in F1.
Crypto sponsorships are usually not restricted to branding; groups now use fan tokens to interact supporters in automotive designs and crew selections. The broader crypto betting market has additionally surged, growing from $50 million in 2019 to $250 million in 2024, with Bitcoin accounting for 73% of wagers. Cell platforms deal with 65% of crypto sports activities bets.
Regardless of market volatility, together with the FTX collapse and main token crashes, groups are cautious in signing offers, prioritizing monetary stability and confirmed monitor data. Whereas Mercedes and Ferrari keep away from crypto totally, surviving companies are constructing longer-term relationships. General, crypto sponsorships now play a central position in F1’s international advertising technique, combining digital funds, fan engagement, and blockchain-based experiences to enhance conventional income streams.
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About The Writer
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising traits and applied sciences, she delivers complete protection to tell and interact readers within the ever-evolving panorama of digital finance.
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Alisa Davidson
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising traits and applied sciences, she delivers complete protection to tell and interact readers within the ever-evolving panorama of digital finance.
Extra articles
