A brand new partnership between Donor-Suggested Fund (DAF) supplier Endaoment and philanthropic advisory agency Lively Trigger will assist creatives, athletes, entertainers, and influencers make charitable donations in money, inventory, crypto, and different property.
A DAF works like a charitable funding account, enabling buyers to make tax-deductible contributions and to suggest charitable grant outlays from the fund, whereas the property develop in worth over time.
Based in 2020, Endaoment made its Finovate debut at FinovateSpring 2024 in San Francisco. Robbie Heeger is President and CEO.
Subsequent-generation Donor-Suggested Fund (DAF) supplier Endaoment has teamed up with philanthropic advisory agency Lively Trigger. The partnership combines Endaoment’s DAF infrastructure with Lively Trigger’s expertise in serving the philanthropic wants of athletes, creatives, entertainers, and different influencers. Lively Trigger shoppers will be capable to leverage the Endaoment platform to arrange their very own personalised DAFs the place they’ll make charitable donations in money, inventory, crypto, in addition to different property.
“Lively Trigger is main a cultural shift in philanthropy by centering creatives, athletes, and entertainers,” Endaoment President and CEO Robbie Heeger stated. “We’re proud to offer the know-how and infrastructure that enables their members to offer seamlessly and confidently, whereas monitoring their influence in actual time.”
A DAF is a monetary automobile that acts like a charitable funding account. Contributions to DAFs are irrevocable to the sponsoring 501(c)(3) group, which features authorized management over the funds. And whereas funds can’t be withdrawn for private use, contributors—donors—nonetheless retain advisory rights over how the funds are invested and in the end distributed.
DAFs present donors with instant tax advantages, enabling them to deduct the complete quantity of the contribution from their tax invoice. The invested property admire and develop tax-free over time and donors can suggest grants from the fund to certified charities as they deem acceptable.
The partnership will embed charitable giving choices instantly into Lively Trigger’s membership platform, empowering influencers to help the causes that matter most to them. Along with offering streamlined, simplified philanthropic service and tax benefits for creatives with typically high-but-unpredictable revenue streams, the non-public DAFs additionally supply a level of privateness to assist preserve charitable donations out of the headlines.
“Our partnership with Endaoment provides members entry to a contemporary platform that makes giving simpler, sooner, and extra clear,” Lively Trigger Co-Founder and CEO Yonis stated in a video assertion posted on LinkedIn.
Lively Trigger has greater than 20 athletes, artists, and creators who’ve launched funds by means of the corporate and granted greater than $10 million to group organizations as of 2025. The corporate supplies philanthropic technique and influence monitoring on key metrics like tax financial savings and fund progress. Working with Lively Trigger streamlines philanthropic processes, reducing administrative time by as much as 50%, and decreasing administrative prices to as little as 1.5% for DAFs better than $10 million.
Based in 2020 and headquartered in San Francisco, California, Endaoment made its Finovate debut at FinovateSpring 2024. Earlier this 12 months, the corporate launched its Farcaster mini-app that helps customers “convert emotional resonance into instant influence.” The app permits customers to search out and donate to causes instantly inside their social feed and to share giving alternatives with these of their community. Donations might be made in USD, USDC, or ETH.
Picture by Tara Winstead
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