First-party fraud is a rising drawback for monetary establishments and retail companies. However relative to different fraud threats—from deepfakes to account takeover—first-party fraud is usually missed in terms of main fraud challenges confronted by companies. Nonetheless, this sort of fraud, which takes place when a person claims to haven’t made a purchase order they’ve really made, is an issue that has solely elevated as ecommerce has expanded.
On this interview, performed at FinovateFall earlier this 12 months, I spoke with Shanti Shanmugam, Co-Founder and CEO of Casap, in regards to the problem of first-party fraud and dispute decision. Shanmugam explains how AI allows Casap to immediately distinguish reputable disputes from fraudulent claims, decreasing dispute decision prices by 90% and decreasing fraud losses for shoppers by 51%. Shanmugam discusses why belief is on the middle of each banking relationships and the dispute decision, and the way a poor dispute decision expertise can influence how a lot enterprise a buyer decides to do with their major monetary establishment sooner or later.
The true price of disputes is in belief. You’re saying ‘Hey, I actually didn’t purchase this TV at Greatest Purchase, and I really want you to have my again.’ Proper now, most monetary establishments, particularly in the event that they’re not working with us, tackle common 90 days to resolve your case. And also you’re sort of ready in the dead of night the entire time. Perhaps they provide you a credit score up entrance, however on the finish, in the event that they don’t get that cash again from the service provider, they’re going to be clawing that cash again from you 90 days later. And that’s a really trust-breaking expertise. It’s the number-one cause why persons are leaving their establishment as a major monetary relationship: due to a detrimental dispute expertise. In order that’s the hidden price of a dispute.
Based in 2022 and headquartered in New York Metropolis, Casap received Better of Present in its Finovate debut at FinovateFall 2025. The corporate’s dispute automation and first-party fraud prevention platform robotically resolves disputes, enabling monetary establishments to intelligently handle first-party fraud. The know-how additionally transforms the dispute decision course of into a chance to construct lasting loyalty and belief. Casap’s answer will increase restoration charges, identifies and prevents fraud patterns, and delivers quick, frictionless, low-cost dispute and chargeback decision.
Photograph by Kavoos Hosseinpour on Unsplash
Views: 17
