Forget GameStop: Meme Stock Traders Are Now Pumping Beyond Meat—Here’s Why

Meme inventory merchants imagine that the plant-based meals model Past Meat is “essentially the most shorted inventory available in the market,” echoing sentiments from 2021’s GameStop phenomenon.

With that perspective gaining steam, BYND inventory has now surged 963% over the previous 5 days, based on TradingView. Nasdaq has already halted buying and selling 4 occasions on Wednesday resulting from volatility.

Reddit customers and X posters have began to rally behind the meals firm in a cult-like trend, outlining their funding thesis for BYND. It in the end boils all the way down to merchants believing the inventory is oversold and over-shorted, judging by Past Meat’s prevalence within the meals trade, together with hopes that they’ll replicate the mania of the GameStop quick squeeze.

“FULL PORTED MY LIFE SAVINGS INTO BYND,” one Reddit person posted on WallStreetBets. “EVERYONE INVEST YOUR LIFE SAVINGS RN,” one other replied. “I don’t usually encourage this type of factor, however I’m rooting for you child! Fuck the shorts,” a Redditor added.

Past Meat is a serious plant-based meals producer stocked in 65,000 stores throughout the globe. It’s also utilized by fast-food chains like McDonald’s, KFC, and Pizza Hut for his or her vegan choices.

BYND’s inventory worth is down 85% from its all-time excessive, per TradingView. Its quick curiosity peaked at 82% on Monday earlier than dropping to 71% on Tuesday, based on knowledge analytics agency Ortex. That is what has led many buyers to imagine it is without doubt one of the most shorted shares available in the market.



Quick sellers had been a significant factor in 2021’s GameStop mania, as meme inventory merchants grew offended that hedge funds had been in a position to suppress the value of a inventory—and one which some buyers considered as a beloved, nostalgic model. Retail merchants signed as much as buying and selling platforms like Robinhood to purchase up the inventory, which despatched the value of GME skyrocketing.

Within the case of BYND, this sense has been amplified partially resulting from former hedge fund founder and controversial businessman Martin Shkreli—aka the “Pharma Bro”—publicly opening a brief.

“He simply added gasoline to the fireplace,” an X person reacted. “Hey, retail, let’s present him what time it’s,” one other posted. 

Sadly for Shrekli, BYND has surged 57% for the reason that market opened on Wednesday.

From the GameStop phenomenon, content material creator Keith “Roaring Kitty” Gill emerged because the chief of the cult resulting from his unwavering assist for the inventory. His presence was so necessary, in truth, that he testified on Capitol Hill following the quick squeeze and was the topic of a 2023 movie referred to as “Dumb Cash.”

Whereas nonetheless early, a content material creator referred to as Capybara Shares seems to be stepping up as Past Meat’s model of Roaring Kitty. Presently with 14,700 followers on X and a couple of,700 YouTube subscribers, the influencer is outlining his investing ethos and serving to push the Past Meat rally.

“Essential to do not forget that BYND approved share rely is nearly absolutely used up from the convertible be aware trade. This implies they’ll’t meaningfully [offer at-the-market] shares in a wild run,” he posted on X. “This can be a massive element of why this rally shouldn’t be stopping and why we’re seeing such features in opposition to no actual promoting strain. To infinity and BYND.”