Former New York mayor Eric Adams’ new NYC token fell greater than 81% inside about half-hour of its Jan. 12 launch on Solana, wiping out roughly $500 million in peak paper worth.
The token briefly reached an estimated market cap of $540 million–$600 million.
Adams unveiled the mission at a Occasions Sq. occasion about 12 days after leaving workplace and tied the token to funding blockchain schooling and combating antisemitism.
The launch was promoted by his verified X account and later annotated by X Neighborhood Notes with a “rug pull” warning.
Adams framed the enterprise as a part of an effort to counter antisemitism.
On-chain investigators rapidly targeted on liquidity actions and focus dangers.
In accordance with Bubblemaps, a pockets related to the deployer created a one-sided liquidity pool on Meteora and eliminated roughly $2.5 million in USDC close to peak pricing.
It then added again about $1.5 million after the token worth had already dropped greater than 60%, leaving about $932,000 not accounted for in that spherical journey.
Solscan reveals the referenced deployer-linked account exercise tied to the evaluation.
The identical reporting additionally documented excessive provide focus, with the highest 5 wallets holding about 92% of provide and the highest 10 about 98.73%.
It included one pockets with about 70%.
Retail losses had been seen in transaction histories
One Solscan-tracked pockets executed 5 buys totaling 745,725 USDC after which offered for 272,177 USDC.
That dealer misplaced about $473,548 in underneath 20 minutes.
The pace of the drawdown and the centralized holdings construction meant worth discovery trusted a skinny set of wallets and a small quantity of detachable liquidity.
These situations can amplify slippage throughout exits on DEX venues.
Key metrics and developments summarized at a glanceMetricNYCPeak market cap$540M–$600MPost-crash market cap~$87M–$110MPeak worth~$0.58Crash worth~$0.11Price change-81%+USDC faraway from liquidity (est.)$2.43M–$3.4MTime from peak to crash~half-hour
Eric Adam’s crypto historical past
The episode landed on a public determine who has spent years linking his political model to crypto.
In accordance with NYC.gov, Adams organized to transform his first paycheck as mayor into cryptocurrency in early 2022.
He had beforehand said on X in 2021 that he would take his first three paychecks in Bitcoin, together with in a put up tied to that pledge.
In 2025, he elevated his crypto visibility by metropolis initiatives and public appearances, whereas his political standing shifted after he misplaced the Democratic major to Zohran Mamdani and left workplace on the finish of 2025.
Individually, in response to CNBC and Axios, a federal choose dismissed Adams’ corruption case with prejudice on April 2, 2025, after the Justice Division sought dismissal.
How US regulation allowed NYC token to exist
The market backdrop issues as a result of NYC arrived after different politician- and celebrity-linked tokens drew scrutiny for charge extraction, insider allocations, and steep drawdowns.
Information locations NYC’s 81% crash alongside steep declines in TRUMP and MELANIA from their peaks.
The broader memecoin market cap fell 61% from early 2025 highs to roughly $36.5 billion, then rebounded to $47.3 billion in early 2026.
Volumes additionally dropped from round $20 billion in mid-2025 to underneath $3 billion by December.
On Solana, that very same materials cited a 2025 token creation growth and a low share of tokens reaching sustained buying and selling venues.
That throughput sample can preserve attention-driven launches competing for a similar retail liquidity.
Regulatory posture has additionally shifted in ways in which depart retail outcomes depending on disclosure selections, platform controls, and common anti-fraud enforcement reasonably than the disclosure regime traders affiliate with securities choices.
In accordance with a Feb. 27, 2025 SEC workers assertion, many memecoins don’t contain securities transactions as a result of they’re usually bought for leisure, social interplay, and cultural functions.
The assertion additionally warned that fraudulent conduct can nonetheless be pursued by different federal or state authorities.
Since that workers assertion, public enforcement exercise towards meme coin issuers has been restricted.
It added that prosecutors have continued to convey fraud circumstances in different crypto contexts, and states have explored statutes tailor-made to liquidity-pool theft and comparable conduct.
In New York, the proposed laws would outline and criminalize sure “rug pull” conduct based mostly on developer holdings and promote conduct.
That will create a separate pathway from federal securities theories.
For NYC, the rapid questions middle on management and disclosure: who financed the launch, what agreements ruled liquidity provisioning and market making, and whether or not promotional representations matched on-chain execution.
These questions intensified as a result of the deployer-linked liquidity removing occurred on the level of most retail demand.
In addition they intensified as a result of the token’s provide distribution left worth formation depending on a small variety of wallets that would promote into skinny liquidity or withdraw it solely.
Adams has publicly promoted the token, whereas the NYC Token account has mentioned liquidity preparations on X.
Neither has printed an in depth accounting that reconciles the roughly $932,000 hole cited within the Bubblemaps evaluation.
Finally, the story is one I needed to confirm a number of instances to make sure it was not based mostly on deepfake video or imagery. It appeared too fantastical and absurd to be true. Nonetheless, it seems that that is the world we now dwell in.
If the president of america can launch a memecoin, then why not a former New York mayor? Nonetheless, whereas the president removes liquidity in response to an everyday, public schedule, resulting in a gradual decline in worth, Adams rug-pulled traders at launch, nuking all worth right away.
US retail traders who purchased each NYC and TRUMPOFFICIAL at launch are underwater on each, and it is unlikely both will instill confidence that crypto is usually a drive for good.
