Alisa Davidson
Printed: February 20, 2026 at 7:00 am Up to date: February 20, 2026 at 6:16 am
Edited and fact-checked:
February 20, 2026 at 7:00 am
In Temporary
CoinEasy outlines how Korea’s quickly maturing Web3 panorama is shifting from hypothesis to actual adoption, with training and simplified UX rising because the core drivers of its mission to onboard the subsequent wave of customers.
International Web3 adoption has accelerated by means of 2025 because the ecosystem shifts from speculative cycles towards mature infrastructure, institutional integration, and actual‑world utility. That is pushed by clearer laws and the mainstreaming of stablecoins.
In Korea, adoption is rising in parallel because the market transitions from hypothesis to a structured, self‑sustaining Web3 ecosystem supported by regulatory readability and rising institutional participation. Amid these shifts, training and simplified UX and UI have develop into the decisive components enabling customers to maneuver from curiosity to lively on‑chain participation.
On this interview, Seung Hyun Lee, Founding father of CoinEasy, explains how the platform goals to reshape Korea’s crypto tradition, construct a Web3 training ecosystem, and broaden its position as an onboarding platform for customers and builders.
CoinEasy is concentrated on constructing a sustainable Web3 ecosystem by means of training and group engagement slightly than simply buying and selling. How has that founding imaginative and prescient influenced the platform’s technique, and what milestones have you ever achieved towards this aim thus far?
We purpose to maneuver past Korea’s brief‑time period, value‑pushed crypto tradition and construct a sustainable, training‑based mostly Web3 ecosystem. From day one, we’ve got targeted on on‑chain curriculum, protocol construction evaluation, threat administration, and lengthy‑time period Web3 use circumstances, so customers can really be taught to make use of Web3 merchandise—bridging, swapping, creating non‑custodial wallets, and extra.
We’re not constructing a dealer group; we’re constructing Web3 customers. Immediately, our instructional group has grown to greater than 90,000 individuals, and we function Korea’s go‑to‑market companion for international Web3 initiatives. We’ve got launched training manufacturers similar to EasyAd, EasyCon, EasyInsight, EasyAlpha, and different onboarding supplies and newbie‑pleasant infrastructure. Our KPIs deal with participant conversion and retention, not simply follower counts.
CoinEasy’s mission is to assist international Web3 initiatives enter the Korean market by means of group constructing, occasions, and localized content material. How do you steadiness worldwide blockchain developments with native market wants, and the way essential is content material localization to your strategy?
Many Korean customers are exploring Web3, and whereas they’ll use translation instruments, they nonetheless wrestle to search out correct, related details about initiatives or the broader ecosystem. We offer simplified crypto insights and a unified on‑chain curriculum for each customers and purchasers. For Korea‑targeted go‑to‑market efforts, we create simple, visible tutorials and articles so customers can rapidly perceive new initiatives and on‑chain merchandise.
Reducing Boundaries: UX, Gasless Onboarding, Interoperability & SocialFi
Your workforce developed EasyChain to simplify onboarding for brand new crypto customers. Why did you select this infrastructure, and what benefits does it provide when it comes to UX and scalability?
We constructed EasyChain as a gasless EVM Layer 2 to cut back onboarding friction. It’s powered by Aurora, giving us EVM compatibility, developer‑pleasant infrastructure, scalability, and low‑price operations. Customers don’t have to prime up their wallets initially, permitting them to discover Web3 as simply as a Web2 software.
Korean customers are extraordinarily delicate to UX. Fintech and banking apps in Korea are extremely superior, so if one thing feels difficult, customers merely gained’t undertake it. EasyChain minimizes friction and makes the expertise intuitive.
CoinEasy presents gasless transactions for first‑time customers. How has this mannequin impacted person adoption and engagement, and what trade-offs are concerned?
We provide 5–10 gasless transactions so customers don’t have to prime up their wallets or fear about transaction charges after they first strive on‑chain actions. We additionally present NEAR Intents, permitting customers to bridge and deposit into EasyChain with out coping with typical Web3 complexities.
As soon as customers develop into comfy, they’ll deposit USDC from different chains utilizing intents. Our instruments and UX are designed to assist them all through the method.
The CoinEasy platform helps a number of blockchains. How essential is multi-chain interoperability to your imaginative and prescient, and what challenges do you face in offering a seamless person expertise?
Interoperability is important as a result of Web3 is inherently multichain and suffers from fragmentation, particularly throughout EVM networks. We use NEAR Intents to make sure customers can simply deposit from numerous chains—EVM, Solana, Sui, and others—with out coping with complicated bridges.
The UI is straightforward: customers select a sequence and token, similar to USDC, and deposit straight into EasyChain with just some clicks. Our aim is to take away as a lot multichain complexity as potential.
CoinEasy additionally has a cellular app described as a “SocialFi Cellular App.” How do social networking and gamified parts assist your instructional targets, and what benefits come from decentralizing social options?
As time goes on, permissionless and decentralized social options develop into more and more essential. Many platforms benefit from customers, and decentralized social instruments assist individuals perceive how Web3 functions work by means of acquainted interactions much like X or Instagram, enhanced with pockets integration.
Customers can message one another, like content material, tip creators, and assist each other. Good contracts make income‑sharing simpler and extra clear than Web2 platforms. These options empower on a regular basis customers, creators, and corporations.
Organizing instructional occasions is a core a part of CoinEasy’s technique. What have you ever discovered from these actions, and the way do you measure their affect?
We launched EasyCon to deal with workshops and group meetups as a result of there have been few locations the place individuals may be taught deeply about initiatives—their updates, imaginative and prescient, and new options. At Consensus Hong Kong, we supplied workshops the place customers and creators may be taught straight from initiatives and acquire confidence to construct in Web3.
Many contributors develop into lengthy‑time period followers. Our Luma subscriber base has grown to greater than 40,000, and other people observe the EasyCon collection globally. Main firms like Nexon and even actual‑property corporations have attended our occasions, exploring Web3 partnerships and options.
We’re seeing extra establishments undertake blockchain infrastructure for actual‑world use circumstances, similar to provide chain funds secured by sensible contracts. It’s thrilling to see these sensible functions rising.
Throughout Asia, institutional adoption of crypto is rising. How do you see Korea’s position on this development, and what position do you envision for CoinEasy?
Our position is to supply instructional supplies for on a regular basis customers, builders, and each Web2 and Web3 firms. In Korea, many banks and fintech corporations are issuing stablecoins and dealing with main gamers like Circle. We see mass adoption approaching.
Platforms like Naver and Upbit—Korea’s equivalents of Google and main exchanges—have the infrastructure to push stablecoins and crypto into mainstream use.
What are CoinEasy’s growth plans for the subsequent 12–24 months?
Our aim is to make Web3 so easy that even a grandmother may use it. Everybody ought to be capable of use Web3 merchandise with out going through complicated obstacles.
We purpose to simplify every part by means of training and product design so Web3 feels as simple as Web2. We’re persevering with to construct EasyChain and EasyGo, our Duolingo‑fashion Web3 training platform, which is able to launch quickly. We’re excited to welcome extra customers and look ahead to 2026.
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About The Writer
Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising developments and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
Extra articles
Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising developments and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
Extra articles
