monday.com has introduced a big overhaul of its associate program. The corporate is introducing reseller and distributor tracks for the primary time, alongside new AI-focused incentives and an AI-powered associate matching engine in probably the most substantial shift in monday.com’s channel technique because it went public in 2021.
The core updates to the monday.com associate programme embrace a devoted reseller and distributor observe, changing the revenue-share mannequin operated to this point. Companion representatives can now earn monetary incentives for attaching AI capabilities to buyer offers. A brand new “AI Genius” specialisation tier has additionally been launched for companions with confirmed AI supply experience. Moreover, a redesigned associate platform introduces Matchmaker: an AI-powered instrument that connects enterprise consumers with companies companions primarily based on trade and particular wants.
In response to co-CEO Eran Zinman:
“Our companions are more and more main complicated transformations for world clients. These programme enhancements guarantee they’ve the AI assets and capabilities to ship distinctive worth.”
Why monday.com’s associate programme is altering now
monday.com crossed $1.23 billion in income in fiscal 2025, up 27% year-on-year. Nevertheless, a lot of that progress got here from a self-serve, product-led mannequin constructed for SMBs and mid-market groups.
Enterprise traction, in the meantime, is constructing. Clients spending greater than $500,000 yearly grew 74% year-on-year and accounts above $50,000 in ARR now characterize 41% of whole ARR. Crucially, bigger organisations purchase and deploy software program in a different way. They want system integrations, governance frameworks, change administration and ongoing optimisation help. A direct, self-serve movement doesn’t deal with these wants properly at scale. Consequently, monday.com is putting larger weight on a associate ecosystem that may.
In response to Chief Income Officer Casey George:
“New associate fashions are required to satisfy how clients purchase, deploy and scale AI-driven options. Our precedence is creating an ecosystem that helps sustainable worth for companions and clients alike.”
What the brand new reseller and distributor tracks imply for enterprise consumers
Essentially the most sensible change within the monday.com associate programme is the introduction of reseller and distributor tracks. Beforehand, monday.com’s channel mannequin was constructed round revenue-share relationships suited to consultancies and answer suppliers. Nevertheless, many massive enterprises procure software program by means of most popular distributors, VARs or regional techniques integrators. monday.com’s earlier mannequin didn’t align properly with these routes.
The brand new tracks make the platform accessible by means of business frameworks that enterprise IT groups already use. In observe, this will imply procurement by means of an present vendor panel. It may well additionally imply extra versatile bundling of licences and companies, and entry to a broader vary of native implementation companions.
Presently, companions contribute 23% of monday.com’s gross added ARR: highlighting room for progress relative to friends. Atlassian studies greater than 50% of its income flows by means of channel companions, reflecting sustained funding in channel infrastructure over a few years. In the meantime, Smartsheet has lately revamped its associate programme with new enterprise-focused incentives. Asana has additionally made partner-led gross sales a precedence on its path to $1 billion in income.
What to search for when evaluating monday.com’s associate ecosystem
For enterprise organisations assessing monday.com, these associate programme modifications are straight related to procurement and vendor choice.
The brand new reseller and distributor tracks are value exploring early. Checking whether or not most popular channel companions have or are looking for authorisation may simplify business phrases and ongoing help preparations significantly.
The Matchmaker instrument gives a helpful place to begin for figuring out companies companions with related trade expertise. Even so, shortlisting ought to nonetheless contain checking supply observe file, reference clients and team-level experience. There’s a significant distinction between a associate that may configure boards and one that may redesign cross-functional workflows with governance in-built.
The AI Genius specialisation is a useful sign when scoping AI-related implementation help. Companions at this tier ought to show working examples throughout workflow automation, clever ticket routing and predictive undertaking planning — not simply normal platform familiarity.
Lastly, monday.com’s Companion Advisory Board has been expanded to fifteen world companions. It supplies a proper route for enterprise buyer views to tell product and programme selections — an indicator that monday.com is treating its largest clients and most succesful companions as real strategic inputs.
Co-CEO Zinman closed the summit with a transparent assertion of intent:
“Our associate programme is central to monday.com’s evolution into an AI-first work platform, and collectively, we’re reimagining how work will get performed.”
For enterprise consumers, the sensible learn is that this: monday.com is constructing the associate infrastructure to help extra complicated, higher-value deployments. Whether or not that ecosystem is mature sufficient to satisfy demand in your area and your trade is the query value asking earlier than any dedication is made.
