There was a time when “workplace optimization” meant counting heads, dividing by desks, and hoping the maths labored out. You paid hire on 1,500 desks as a result of that’s what you’d all the time paid. You ran HVAC 24/7 as a result of somebody could be working late. You put in assembly room shows by calling electricians, drilling partitions, and ready for IT to configure every thing. That was costly. That was regular.
Now there’s a Dutch software program firm that may inform you precisely which 450 of these desks no person’s utilizing, calculate the million-pound financial savings in case you lower them, and provides your constructing homeowners sensor information that pays for itself in power financial savings alone. No {hardware} gross sales. No set up crews. Simply software program that connects individuals to buildings and buildings to individuals—and makes each side extra invaluable.
The workplace infrastructure drawback didn’t get solved with higher {hardware}. It bought solved when somebody made the constructing itself clever sufficient to show what it’s truly price.
The Drawback: You’re Paying for Workplace Area No one’s Utilizing
Go Shiny is a Dutch Good Office software program firm established in 2016 that helps constructing homeowners optimize workplace house by way of sensor-driven analytics, room and desk reserving, and constructing administration instruments. The platform integrates with Microsoft 365, Groups, and Google Workspace to supply real-time occupancy information, power monitoring, and house utilization insights that allow corporations to chop pointless actual property prices—in some circumstances saving over $1 million yearly. Go Shiny operates by way of a 100% partner-driven mannequin, working with AV integrators who deal with {hardware} gross sales and buyer relationships whereas Go Shiny gives the recurring software program platform.
Stroll into most company workplaces managing 1,500 workers and also you’ll discover roughly 1,050 desks—70% protection, which was the usual. However with hybrid work, these desks sit empty most days. You’re nonetheless paying hire on them. You’re nonetheless operating energy to them. You’re nonetheless cleansing round them.
Chris Wieger, CCO, from Go Shiny, is direct concerning the math:
“In case you have an workplace with 1,500 workers, you most likely have 70% protection of desks. That’s 1,050. I dare to say that with out instruments, you may in the reduction of 450 desks to 600 since you don’t want them anymore.”
The European norm requires 5 sq. meters per desk. In costly cities like London, workplace hire runs $300-400 per sq. meter. Do the maths: 450 desks × 5 sq. meters × $400 = over $1 million in annual financial savings on workplace hire alone.
However right here’s the issue: with out information, you’re guessing. Amenities managers don’t know which desks are literally unused versus sometimes used. They don’t know which assembly rooms are booked however by no means occupied. They don’t know the place the power waste is going on.
Go Shiny solves this by turning your workplace right into a data-generating asset.
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From Reserving Software to Constructing Intelligence
Go Shiny began in 2016 as a reserving platform—rooms, desks, parking, areas. That’s nonetheless the muse. However the platform developed right into a constructing administration resolution that makes use of sensor information to optimize how your complete workplace operates.
“We join individuals to the constructing and the constructing to the individuals. In case you have a constructing administration resolution with all types of sensors, no person’s studying the info. However in case you can provide the info again to the customers, they know learn how to use the constructing appropriately. And in case you use the info from the customers—how they e book, the place they e book, their favorites, after they are available—we will make the most of the constructing higher and save plenty of cash.”
Wieger defined
The platform now consists of room and desk reserving built-in with Microsoft Outlook, Groups, and Google Workspace; sensor information for occupancy measurement, individuals counting, humidity, CO2, and temperature; power monitoring that tracks energy consumption of unattended desks and screens, slicing energy routinely when areas aren’t in use; digital signage; and analytics that assist constructing homeowners optimize cleansing schedules, cut back HVAC prices, and show ROI.
The ROI on Go Shiny’s platform is excessive as a result of it’s not about including infrastructure—it’s about making the infrastructure you have already got work smarter.
Why Go Shiny Doesn’t Compete with Integrators
Most software program corporations wish to personal the client relationship. Go Shiny does the other. The corporate is 100% partner-driven, that means it really works completely by way of AV integrators, resellers, and set up companions who deal with the client relationship, invoicing, {hardware} gross sales, and ongoing assist.
“We do discuss to finish clients, however we all the time introduce a accomplice to do the invoicing, assist out with the set up, preserve the contacts. They should promote the {hardware} merchandise. If we’ve got room reserving software program, we don’t promote the room reserving panels. That’s the place the accomplice is available in.”
Wieger mentioned
This mannequin works as a result of it aligns incentives. AV integrators have spent a long time promoting {hardware} with shrinking margins and one-time income. Go Shiny offers them recurring software program income on high of the {hardware} they’re already promoting.
For an organization managing 1,500 workers, Go Shiny may cost $50K in software program licenses. The integrator sells the {hardware}, installs the system, and maintains the connection. The shopper will get a complete resolution. The integrator will get recurring income. Go Shiny scales by way of companions without having its personal gross sales and set up infrastructure.
“In our enterprise of Good Office options, there’s a whole lot of consolidation nowadays. There’s a whole lot of fairness coming in, as a result of we appear to be the brand new gold, particularly for AV integrators, as a result of we add software program, recurring enterprise to the {hardware} individuals wish to promote.”
Vitality Financial savings, AI Integration, and Cisco Partnership
At ISE 2026, Go Shiny showcased its newest product roadmap, which extends the platform past reserving into environmental monitoring and power optimization.
The brand new options embrace a gateway and sensors for individuals counting, humidity, CO2, and temperature monitoring; energy-saving capabilities that monitor energy consumption of unattended desks and screens, routinely slicing energy when areas aren’t in use; integration with Cisco and WebEx; an AI chatbot inside Groups that enables workers to e book areas conversationally and learns preferences over time; and integration with utility machine administration platforms in order that if a booked assembly room has a damaged display screen, the system routinely rebooks the worker.
The energy-saving options alone create ROI. In case you have 400 unattended desks with screens and docking stations on standby, the facility consumption is important. With proximity card tap-in at reserving gadgets, energy solely comes on when somebody truly makes use of the desk. The funding pays for itself in 4 years by way of power financial savings.
“In case you have 400 desks unattended, however there are two screens on and a docking station on standby, the facility consumption is large. You possibly can monitor that. We will lower off all of the desks. As quickly as you come to the desk along with your proximity card, you faucet into our reserving machine. The ability comes on. The little funding for that you simply earn again in 4 years.”
Scalability from Three Rooms to 300 Buildings
One of the crucial compelling facets of Go Shiny’s platform is that it scales from three assembly rooms to 300 buildings with out altering the core mannequin.
Small workplaces with only a few rooms can use Go Shiny for fundamental reserving and digital signage. Giant enterprises with a whole lot of assembly rooms can use the complete platform—occupancy analytics, power monitoring, environmental sensors, and constructing optimization.
“We’re there for purchasers who’ve three assembly rooms. High-quality. Are available in. We are going to assist you out. We do digital signage to unfold each message from each house. Even if in case you have solely two licenses, we love you as a buyer. However then again, as a result of we will join every thing within the workplace and use your present infrastructure, we additionally entice a whole lot of massive workplaces, massive buildings.”
The platform is modular. You stack options like Lego. You solely pay for what you employ. There are not any per-user charges—simply asset-based pricing. And since Go Shiny integrates with the instruments corporations already use, there’s no separate app workers have to be taught.
It’s office intelligence that doesn’t really feel like office know-how. It simply works.
The Future The place Buildings Show Their Personal Worth
Think about a office the place each desk, each room, each sensor, and each display screen is related. The constructing is aware of if you’re coming in. It is aware of your most well-liked temperature. It is aware of which rooms are booked however by no means used. It is aware of which desks are drawing energy with no person there.
Now think about that very same constructing generates a report each month displaying precisely how a lot cash it’s saving you. $1 million in eradicated desk prices. $200K in power financial savings. 30% discount in cleansing prices as a result of the system is aware of which areas have been truly occupied.
The constructing isn’t simply infrastructure anymore. It’s a data-generating asset that proves its personal ROI.
“Once I began in 2017 to arrange the entire business enterprise, I mentioned, ‘My aim is to change into an actual model, well-known by everyone. Second, each potential buyer that involves market and says we’re going to tender for this—we not less than wish to be within the high 5 and get an invite.’ That’s now occurring due to the shoppers we’ve got, the nice accomplice panorama we’ve got of resellers, and the nice integration companions we’ve got.”
The hole between “we expect we want much less workplace house” and “we all know precisely which 450 desks to get rid of and the way a lot that saves us” is widening. On one facet, you’ve gotten corporations nonetheless guessing. On the opposite, you’ve gotten corporations with platforms like Go Shiny feeding them information that turns actual property right into a strategic asset.
The workplace that proves its personal worth is the one which survives. The platform that makes buildings clever is the one which scales. And the accomplice mannequin that makes everybody extra invaluable is the one which outlasts consolidation.
Go Shiny isn’t promoting software program. It’s promoting certainty. And in a world the place hybrid work makes each sq. meter of workplace house a query mark, certainty is the brand new ROI.
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FAQs
What’s Go Shiny and what does the platform do?
Go Shiny is a Dutch Good Office software program firm established in 2016 that gives room reserving, desk reservation, parking administration, and constructing optimization by way of sensor-driven analytics. The platform integrates with Microsoft 365, Groups, Google Workspace, and Cisco WebEx to assist corporations optimize workplace house utilization, cut back power prices, and enhance worker office expertise. Go Shiny operates by way of a 100% partner-driven mannequin, working with AV integrators and resellers who deal with {hardware} gross sales and buyer relationships whereas Go Shiny gives the recurring software program platform.
How a lot cash can corporations save utilizing Go Shiny’s office analytics?
Corporations managing 1,500 workers can probably save over $1 million yearly in workplace hire by utilizing Go Shiny’s occupancy analytics to determine and get rid of unused desks. The platform’s sensor information reveals which desks and assembly rooms are literally getting used, enabling data-driven choices about house optimization. Extra financial savings come from power monitoring options that cut back energy consumption by routinely slicing energy to unattended desks and screens, with ROI achieved in roughly 4 years.
Why is Go Shiny’s partner-driven mannequin invaluable for AV integrators?
Go Shiny’s partner-driven mannequin permits AV integrators so as to add recurring software program income (sometimes $50K+ per enterprise deal) on high of conventional {hardware} gross sales, reworking one-time transactions into ongoing relationships. Companions deal with buyer invoicing, {hardware} gross sales, set up, and assist whereas Go Shiny gives the software program platform—that means integrators personal the client relationship and seize each {hardware} margins and software program licensing income. This mannequin addresses the trade shift towards recurring income as Good Office options entice fairness funding.
What new options does Go Shiny’s newest product roadmap embrace?
Go Shiny’s newest product roadmap consists of environmental monitoring (individuals counting, humidity, CO2, temperature), energy-saving options that monitor and management energy consumption of unattended desks, integration with Cisco and WebEx platforms, an AI chatbot inside Groups for conversational reserving, and integration with machine administration platforms for automated room rebooking when tools failures happen. The platform additionally launched new gateways and sensors that stretch constructing intelligence past fundamental reserving into complete facility optimization.
How does Go Shiny scale from small workplaces to massive enterprises?
Go Shiny makes use of a modular, asset-based pricing mannequin with no per-user charges, permitting corporations to begin with simply three assembly rooms and fundamental reserving options, then scale to a whole lot of rooms with full occupancy analytics, environmental monitoring, and power optimization. The platform integrates with present infrastructure (Microsoft 365, Google Workspace, Cisco) and works by way of accomplice networks for set up and assist, making deployment sensible for each small workplaces and international enterprises managing a number of buildings.
What occurs if each constructing turns into clever sufficient to show its personal ROI?
If office platforms like Go Shiny make each constructing able to producing information that proves its worth by way of occupancy analytics, power financial savings, and house optimization, the workplace stops being a hard and fast value and turns into a strategic asset with measurable efficiency. The hole widens between corporations making actual property choices based mostly on guesswork versus information. Buildings that may exhibit ROI by way of sensor-driven intelligence change into those that justify their existence in hybrid work environments—and those that may’t show their worth change into those that get eradicated. The workplace infrastructure that survives is the infrastructure that may present precisely what it’s price.
