An advert that includes a faux model of Jamie Lee Curtis was taken down from Meta’s platform on Could 12 after the actor publicly criticized the corporate and its CEO, Mark Zuckerberg.
The video, created with synthetic intelligence (AI), used previous footage from a information interview and changed her actual voice with AI-generated speech to advertise a product she had no connection to.
Curtis stated she first tried to deal with the scenario privately by reaching out to Meta and Zuckerberg. When she obtained no reply, she went public with a publish on Instagram, tagging Zuckerberg and writing, “It’s come to this Zuck”.
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She additionally acknowledged that she had not given permission to make use of her picture or voice within the advert.
The clip used materials from a previous MSNBC interview recorded in the course of the Los Angeles wildfires. It modified her unique phrases right into a message selling one thing she by no means endorsed. Curtis wrote on Instagram:
This (MIS)use of my pictures… with new, faux phrases put in my mouth, diminishes my alternatives to truly converse my reality.
Meta didn’t publish a public response, however firm representatives informed Selection the video had been taken down.
Later, Curtis shared one other publish on Instagram confirming the advert had been eliminated. “IT WORKED! YAY INTERNET! SHAME HAS ITS VALUE!” she wrote.
Lately, 74-year-old Jerome Dewald tried to make use of an AI avatar to current his authorized arguments in a New York appeals courtroom. How did the decide reply? Learn the total story.
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