Alisa Davidson
Revealed: September 19, 2025 at 5:02 am Up to date: September 19, 2025 at 5:02 am
Edited and fact-checked:
September 19, 2025 at 5:02 am
In Transient
Titan Content material has launched 2GATHR, a blockchain-powered fan engagement app, alongside the debut of its new Ok-pop group AtHeart.
US-based KPop firm Titan Content material, based by Nikki Semin Han, has revealed plans to introduce 2GATHR, a fan interplay software constructed on TITAN, a personalized Avalanche Layer 1 developed with AvaCloud. The platform is predicted to change into accessible shortly on each Google Play and the Apple App Retailer, providing followers alternatives to interact with artists by way of day by day actions, interactive content material, and group options, positioning them on the middle of the KPop expertise.
“We’re launching greater than a bunch—we’re sparking a motion,” stated Nikki Semin Han, Chairman of Titan Content material, in a written assertion. “2GATHR, constructed on our personal blockchain referred to as TITAN, breaks new floor by delivering one thing extraordinary for followers. AtHeart represents our daring, revolutionary spirit,” he added.
The introduction of 2GATHR aligns with the debut of AtHeart, a seven-member act—Michi, Katelyn, Seohyeon, Aurora, Bome, Arin, and Nahyun—fashioned by way of worldwide auditions and developed in collaboration with Republic Information’ IMPERIAL Music. Below the route of Han, beforehand CEO of SM Leisure, AtHeart marks the primary group created by Titan Content material as a part of its initiative to advance Ok-pop by way of new approaches in manufacturing, fan interplay, and expertise growth.
An vital side of 2GATHR is the mixing of Avalanche blockchain, which permits followers to acquire unique digital belongings, together with limited-edition NFTs linked to AtHeart’s music, visuals, and performances. This strategy ensures authenticity and verifiable possession, enhancing the interactive fan journey. Though blockchain know-how helps the system, the applying is designed to stay simple and accessible for all customers.
Titan Content material Harnesses Blockchain To Modernize Voting Techniques And Redefine Fan Engagement In Ok-pop
The group backing the rollout of Avalanche Layer 1 blockchains expressed approval of Titan’s technique centered on prioritizing fan engagement:
“We want functions that on a regular basis shoppers will use, and people functions will come from particular experiences that convey them worth,” stated John Nahas, Chief Enterprise Officer of Ava Labs, in a written assertion. “Avalanche permits any enterprise to leverage our customizable blockchain know-how to maximise its use case,” he added.
His remarks spotlight the emphasis positioned on delivering distinctive, fan-centered experiences by way of 2GATHR. Past creating new avenues for fan engagement, Titan Content material has additionally adopted blockchain know-how to modernize and streamline processes similar to artist compensation and voting methods. AtHeart made its official debut on August thirteenth, 2025, with the discharge of its first EP Plot Twist, marking the emergence of a brand new Ok-pop act that shortly gained worldwide recognition and have become one of the talked-about debuts of the yr.
Working out of Los Angeles, Titan Content material combines Korean cultural foundations with a worldwide outlook, guided by Han, whose profession contains shaping teams like H.O.T., Women’ Era, and EXO. AtHeart’s growth may be adopted throughout social platforms as 2GATHR continues to advance the Ok-pop panorama into 2025.
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About The Creator
Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising tendencies and applied sciences, she delivers complete protection to tell and interact readers within the ever-evolving panorama of digital finance.
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Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising tendencies and applied sciences, she delivers complete protection to tell and interact readers within the ever-evolving panorama of digital finance.
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