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Home Metaverse

Mercedes’ Electric G-Class Fails to Attract Expected Customer Interest

Digital Pulse by Digital Pulse
June 24, 2025
in Metaverse
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Mercedes’ Electric G-Class Fails to Attract Expected Customer Interest
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Mercedes-Benz’s all-electric G-Class has reportedly not garnered the anticipated market enthusiasm, prompting the corporate to reassess its plans for a smaller G-Class mannequin, initially supposed to be completely electrical.

Based on German newspaper Handelsblatt, citing knowledge from market analysis corporations Dataforce and Marklines, the Mercedes-Benz electrical G-Class mannequin, the G580 EQ Know-how, has underperformed out there.

By the tip of April 2025, only one,450 items of the electrical G580 had been bought worldwide. In stark distinction, 9,700 inside combustion engine (ICE) G-Class autos had been bought throughout the identical interval, outselling the electrical model by virtually sevenfold.

Disappointment in China and US Markets

In China, the most important marketplace for electrical autos, solely 58 items of the G580 had been bought, and in South Korea, a mere 61 items. Surprisingly, not a single electrical G-Class was bought in the USA, a market recognized for its sturdy demand for giant SUVs.

Mercedes has not disclosed an official gross sales goal for the electrical G-Class, stating solely that “our gross sales are as deliberate.” Nevertheless, consultants level to a number of key causes for this underperformance. One main issue is the automobile’s underlying platform. The G580 is constructed on the chassis of the ICE G-Class, reasonably than a devoted electrical automobile platform. This design selection prevents it from providing the spacious inside sometimes related to electrical autos.

The electrical G-Class’s metal ladder body chassis weighs 350 kg, and the 26 mm thick armored plate defending the battery provides one other 58 kg. Even earlier than the battery is included, the automobile already exceeds 400 kg in weight. With a 116 kWh capability battery, the whole weight reaches 3.1 tons, but its payload capability is simply 415 kg. This important weight is taken into account a serious contributing issue to its struggles.

Lastly, the G580 EQ Know-how’s vary is deemed inadequate. A WLTP vary of 473 kilometers is taken into account weak efficiency for a automobile with a beginning value of 150,000 euros.

What In regards to the Smaller G-Class Anticipated in 2027?

This lack of success has solid uncertainty over the way forward for Mercedes’ “smaller G-Class,” deliberate for 2027. Whereas formally slated to be completely electrical, inside sources recommend that the potential of including an inside combustion engine (ICE) model is now being thought-about. Based on one engineer, the extra value for a gasoline model could be manageable, requiring solely a redesign of the entrance part.

Mercedes can be reportedly planning a shift in its platform technique. As an alternative of fastened platforms, the corporate goals for a construction with versatile expertise modules that may be tailored to totally different segments. The smaller G-Class will probably be primarily based on the MMA (Mercedes Modular Structure) platform, used within the CLA, which is designed for each electrical and hybrid programs. Moreover, some parts from the MB.EA platform, developed for mid- and large-sized segments, may also be utilized.

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Tags: attractCustomerElectricExpectedFailsGClassinterestMercedes
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