MrBeast is YouTube’s most-followed creator with 372 million subscribers on the time of writing — however he really makes more cash from a aspect enterprise.
The 26-year-old, whose actual identify is Jimmy Donaldson, owns the chocolate model Feastables, which generated $251 million in gross sales and greater than $20 million in revenue final yr, per paperwork despatched to potential buyers that had been obtained by Bloomberg earlier this week.
Feastables was extra worthwhile than Donaldson’s primary media enterprise, together with his YouTube channel and his Amazon Prime actuality present “Beast Video games,” for the primary time final yr. With $246 million in gross sales, Donaldson’s media enterprise had barely decrease numbers than Feastables and likewise ended up shedding near $80 million final yr.
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The loss may very well be as a consequence of “Beast Video games,” Donaldson’s Amazon Prime present, which aired the ultimate episode of its first season final month. Though it turned Amazon’s largest unscripted present ever, with 50 million viewers in 25 days, it value Donaldson tens of tens of millions of {dollars} of his personal cash to create as a result of he went over the $100 million price range.
Feastables sells prepackaged bars of chocolate in flavors like milk chocolate, peanut butter, and darkish chocolate. The bars value $35 for a king-size pack of ten. The model differentiates itself with its dedication to moral sourcing and a “higher for you” easy components record consisting of components like natural cacao and grass-fed milk. The chocolate is offered at shops like Walmart, 7-Eleven, and Goal within the U.S., Canada, Mexico, and different international locations.
In 2025, Donaldson expects gross sales from Feastables to proceed to surpass these from his YouTube channel and media enterprise, per the investor paperwork, with $288 million from YouTube, $520 million from Feastables, and $105 million from different companies, together with his snack model Lunchly and software program agency Viewstats, which sells instruments to creators to assist them develop on YouTube.
Jimmy Donaldson. Photograph by Alexi Rosenfeld/Getty Pictures
Donaldson launched Feastables in January 2022, elevating $5 million in the identical month for the corporate at a $50 million valuation. Feastables has been a steadily rising enterprise since, with $33 million in gross sales in 2022 and $96 million in 2023. Donaldson’s firm Beast Industries is now trying to elevate a pair hundred million {dollars} to develop and transfer into new areas, like video video games and wellness, the paperwork present.
The corporate noticed its valuation leap from $1.5 billion to about $5 billion final yr following a $300 million Sequence C funding spherical led by funding agency Alpha Wave, per Bloomberg. Sources instructed the outlet that Beast Industries has raised greater than $450 million over the previous 4 years to spend money on its companies.
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Donaldson instructed CNBC earlier this yr that he earns “a pair million” in advert income and one other “couple million” in model offers from every of his YouTube movies, which commonly rack up greater than 100 million views.
He instructed the publication that he brings in $600 million to $700 million in income general annually, however reinvests “every thing to the purpose of —you could possibly declare—stupidity, simply believing that we might succeed.”
