Three years right into a downturn of the worldwide artwork market, gala’s and sellers devoted to prints say editioned works on paper are faring higher than different media and have even managed to seize the eye of a brand new collector class. The phenomenon might have been on show finest on Thursday (27 March) on the VIP preview of the annual Worldwide Advantageous Print Sellers Affiliation’s (IFPDA) Print Truthful (till 30 March). Simply as busy as another artwork truthful held on the Park Avenue Armory, the aisles between the 75 stands had been full of attendees of all ages. Greater than 5,000 folks turned as much as the preview, in line with truthful organisers.
“Though there’s been some softening on the high of the market, folks take a look at night gross sales and make these dire prognostications,” IFPDA govt director Jenny Gibbs tells The Artwork Newspaper. “What we’re seeing in our section of the market has been unimaginable development. We had extra purposes for this truthful than we have now had in lots of, a few years.”
The truthful noticed a 40% rise in ticket gross sales and a 50% rise in VIP registrations forward of the occasion, organisers stated. (Gibbs provides: “So I’ve ordered 50% extra champagne than we had final yr!”)
IFPDA Print Truthful 2025. Photograph by Rommel Demano / BFA
Based on the newest annual UBS Survey of World Amassing, 35% of high-net-worth people polled acquired prints and multiples in 2023 and the primary half of 2024. What’s extra, prints, multiples and images made up 24% of their collections, up from 16% the earlier yr. ArtTactic additionally reported an 18.3% enhance in print gross sales in 2023.
Gibbs attributes a lot of this development to the doorway of youthful collectors to the market, and their consolation with buying editioned objects of all types, from prints to sneakers. (Transferring the truthful from the Javits Heart to the Park Avenue Armory final yr additionally helped enhance attendance, she says: “Talking as a New Yorker, nobody is glad to should go to the Javits.”)
“It’s the thought of the democratisation of the artwork market, and the thought that you could gather a KAWS figurine—maybe not a 40ft-tall KAWS determine, however a smaller editioned work,” Gibbs says. “That’s an space by which we have seen an enormous development.”
That interprets to prints and works on paper, she says, and the IFPDA truthful permits each newer and seasoned collectors to contemplate work by established artists at extra accessible worth factors, additionally a plus in a down market. This yr’s truthful options works spanning practically 600 years, and galleries from North America, Europe and one exhibitor, The Artists’ Press, from South Africa. The IFPDA commissioned the artist Mickalene Thomas to create a site-specific set up made out of three-dimensional paper-pulp sculptures that permits the viewer to step into the artist’s inside scene work.
Mickalene Thomas, l’espace entre les deux, 2025, set up view on the IFPDA Print Truthful Photograph by Dal Perry
The IFPDA Print Truthful isn’t the one occasion tapping into prints’ recognition in New York this week—additionally on Thursday, the inaugural Brooklyn Advantageous Artwork Print Truthful (till 30 March) held its preview throughout the East River. Held on the Powerhouse Arts non-profit facility in Gowanus, the truthful welcomed 600 VIP friends, organisers stated. Exhibiting on the Brooklyn truthful are 41 galleries, 28 self-representing artists and e-book makers, as nicely seven tutorial print departments. Organisers stated exhibitors reported “wholesome and constant gross sales” in the course of the preview.
If there’s something that different segments of the artwork market can study from prints, it’s diversifying their collector bases.
“The IFPDA has been a beloved, must-attend truthful for ‘print folks’, and it tended to be a extra inward-looking group,” Gibbs says. “We now have made enormous inroads into new collectors and youthful collectors—we’re undoubtedly seeing extra Gen Z and Millennials.”
