Shure has unveiled the IntelliMix Bar Professional, an all-in-one video bar designed to ship built-in audio and video protection for medium to giant assembly rooms.
The system combines Shure’s established microphone and speaker expertise with AI-powered video options, aiming to simplify deployment, enhance assembly high quality, and cut back the complexity of managing enterprise collaboration areas.
The system is meant for companies that more and more depend on hybrid and AI-assisted workflows.
“Companies right now want seamless audio and video options to make AI-driven collaboration easy, and we’re dedicated to delivering future-ready, dependable AI experiences in each assembly area,” stated Sam Sabet, Chief Expertise Officer at Shure.
“The IntelliMix Bar Professional achieves this by combining Shure’s industry-leading audio experience with cutting-edge video expertise.”
By consolidating audio, video, and processing capabilities right into a single system, Shure seeks to cut back the variety of separate programs usually required in enterprise convention rooms.
The system can also be engineered to cowl giant rooms with a single front-of-room unit, which the corporate says can cut back setup time and upkeep necessities.
AI-Powered Audio and Video
On the core of the IntelliMix Bar Professional is a mixture of Shure’s Microflex Advance array microphones and high-output stereo audio system.
Onboard audio processing isolates voices and suppresses background noise, which Shure says ensures clearer conferences and extra correct transcriptions for instruments like Microsoft Groups Copilot.
The system additionally options Shure’s IntelliMix View AI expertise, which makes use of 4 4K cameras to create a 135-degree wide-angle view of the room.
The cameras are designed to intelligently observe energetic audio system and body every participant as they would seem in individual.
In response to Shure, this enables the system to seize non-verbal cues and supply full-room visibility, enabling extra pure interactions in each hybrid and in-person conferences.
Enterprise-Prepared and Scalable
The Bar Professional is constructed on Microsoft’s System Ecosystem Platform (MDEP), a framework that permits IT groups to deploy and handle gadgets at scale whereas adhering to enterprise safety and compliance necessities.
MDEP is designed to supply constant efficiency throughout giant networks of gadgets and simplify long-term administration.
Juha Kuosmanen, Head of MDEP, stated the partnership between Shure and Microsoft demonstrates the potential for built-in {hardware} and software program options in enterprise environments.
“This collaboration with Shure reveals what’s doable when enterprise safety, high quality {hardware}, and deep platform integration come collectively. By constructing on MDEP, Shure delivers gadgets which can be safe by design, manageable at scale, and prepared for the realities of contemporary IT environments. It’s a powerful instance of shared values translating into actual buyer impression,” he stated.
Shure has positioned the IntelliMix Bar Professional as a part of a broader effort to supply enterprise-grade options which can be each scalable and dependable.
The corporate emphasises that the system is appropriate for medium to giant rooms and may change a number of items of conventional convention room expertise, probably reducing complete deployment prices.
Simplified Setup and Distant Administration
The Bar Professional runs on an Android-based system with onboard compute, which Shure says simplifies setup and reduces potential factors of failure. IT groups can remotely handle gadgets utilizing ShureCloud or enterprise administration programs corresponding to Professional Administration Portal and ServiceNow.
By integrating system administration into current enterprise workflows, the system is designed to cut back the executive burden on IT employees whereas sustaining constant efficiency throughout places.
The mix of onboard compute, AI-driven video monitoring, and distant administration goals to streamline upkeep and updates, addressing one of many widespread challenges of deploying complicated assembly room expertise at scale.
Context and Business Implications
The launch of the IntelliMix Bar Professional displays a broader pattern in enterprise collaboration expertise, the place AI-enabled gadgets are more and more being built-in into bodily assembly areas.
As hybrid work fashions grow to be commonplace, companies are in search of options that may seize assembly audio and video clearly, assist AI-powered transcription and collaboration instruments, and decrease the complexity of managing a number of gadgets.
Gadgets just like the IntelliMix Bar Professional are positioned to deal with these wants by combining audio, video, and AI processing right into a single, scalable platform.
By enabling constant efficiency in bigger rooms, the system might cut back the variety of gadgets and peripheral {hardware} usually required in enterprise assembly setups.
The Bar Professional might be showcased at ISE 2026 in Barcelona subsequent week marking the primary public demonstration of the system.
With its mixture of audio readability, AI-powered video framing, and enterprise-grade deployment options, Shure is positioning the IntelliMix Bar Professional as a single-device resolution for contemporary, hybrid-enabled workplaces.
