Audi is difficult the electrical BMW 3 Collection and Mercedes C-Class with the A4 E-Tron, set to go on sale in 2028. The brand new A4 will characteristic the SSP platform, Rivian software program, and a spread of round 800 km.
Audi is getting ready to launch the next-generation A4 E-Tron mannequin, that includes an all-new platform, superior software program infrastructure, and a putting design impressed by the Idea C. With this mannequin, the model goals to introduce a robust rival to the electrical variations of the BMW 3 Collection and Mercedes-Benz C-Class. The brand new A4 is anticipated to be one of many first series-production fashions developed in accordance with Audi’s new design philosophy, dubbed “Radical Subsequent.”
Audi CEO Gernot Döllner confirmed the event strategy of the electrical A4 to Autocar, stating that the automobile’s launch will probably be a part of the “largest transformation within the firm’s historical past.” Audi plans to rebuild its product vary, design language, and company construction from the bottom as much as develop into a totally software-centric electrical automobile producer.
Currently, the model has withdrawn its controversial mannequin naming technique, discontinued unprofitable fashions, and parted methods with hundreds of workers to scale back prices. All these strikes are in preparation for declining gross sales and rising bills.
New Platform: SSP
The brand new A4 E-Tron will probably be constructed on the SSP (Scalable Programs Platform) developed by the Volkswagen Group. Ranging from 2028, this platform will type the premise for brand spanking new fashions from the group’s manufacturers, together with the Volkswagen Golf, Skoda Octavia, and Cupra Tindaya SUV.
This implies the A4 E-Tron will probably be technically largely totally different from the present A6 E-Tron. The A6 E-Tron makes use of the PPE platform, which was collectively developed by Audi and Porsche. The SSP, however, is anticipated to supply extra superior know-how, an extended vary, and better effectivity.
The Period of Rivian-Powered Software program
The brand new SSP platform will probably be a revolutionary step not solely by way of {hardware} but in addition in its software program structure. Audi will use this platform as the inspiration for the brand new software program structure being developed in partnership with Rivian. This method, developed via the Volkswagen Group’s partnership with Rivian, will first seem within the Volkswagen ID.1 mannequin, set to launch in 2027. Nevertheless, Audi would be the first model to totally combine Rivian’s software program. Döllner famous that “Audi is the model with the very best necessities by way of performance.”
Due to this new system, the objectives are to simplify manufacturing processes, shorten improvement time, and constantly evolve the autos with over-the-air (OTA) replace assist.
Steadiness Between Digital and Analog
Whereas creating new software-defined autos, Audi can also be bringing bodily management parts again to the forefront. This method is clearly evident of their new demonstrator automobile, the Idea C.
Döllner said, “Our prospects need direct entry. Due to this fact, we’re utilizing fewer digital buttons and extra tactile management parts. Parts like the texture of actual metallic, that basic ‘Audi click on,’ permit us to create an emotional connection throughout the inside.”
You Would possibly Additionally Like;
Comply with us on TWITTER (X) and be immediately knowledgeable concerning the newest developments…
Copy URL
