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Home DeFi

TreviPay Leverages AI to Help Businesses Anticipate Buyer Behavior

Digital Pulse by Digital Pulse
February 18, 2026
in DeFi
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TreviPay Leverages AI to Help Businesses Anticipate Buyer Behavior
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B2B funds platform TreviPay is introducing a brand new resolution to assist suppliers maintain prospects engaged and spot dormant consumers.

The brand new providing, TreviPay Progress Heart, leverages transactional knowledge, behavioral insights, and predictive insights to assist companies determine early indicators of purchaser dormancy, enabling groups to intervene with focused outreach and new incentives.

Primarily based in Kansas, TreviPay made its Finovate debut at FinovateFall 2022 in New York.

A brand new providing from B2B funds platform TreviPay will assist firms determine purchaser wants and developments, reply to purchaser dormancy, and optimize essential steps within the order-to-cash (O2C) course of. TreviPay’s Progress Heart, positioned inside the TreviPay Consumer Portal, includes a vary of customizable add-ons designed to assist firms deepen purchaser relationships and improve engagement.

Many suppliers face challenges not simply in buying new consumers, however in protecting present consumers engaged. The TreviPay Progress Heart combines transactional knowledge, behavioral insights, and predictive intelligence to allow prospects to determine early indicators of buyer dormancy, permitting gross sales, operations, and finance groups to interact these consumers earlier than any influence on income happens.

“TreviPay’s community was constructed to assist companies develop,” TreviPay Chief Product and Know-how Officer Dan Zimmerman mentioned. “The Progress Heart helps purchasers use predictive insights to identify adjustments in purchaser habits, re-engage prospects, and measure the influence of incentives, with out including work for different groups. It’s a part of how we ship worth purchasers can’t simply replicate and assist defend long-term program efficiency.”

TreviPay’s Progress Heart is the newest instance of how AI is getting used as an intelligence layer, anticipating danger, stopping income leakage, and fortifying buyer-supplier relationships. Progress Heart provides purchaser insights to assist sellers perceive buying developments and engagement indicators. It offers predictive insights to assist spot consumers which may be susceptible to going dormant in order that firms can interact them with focused outreach and recent incentives. The brand new providing additionally consists of instruments to help testing and iteration, empowering groups to enhance marketing campaign efficiency over time. It additionally options rebate administration with easy-to-configure incentives and automatic monitoring and reporting.

TreviPay Progress Heart is anticipated to be typically obtainable in Q2 2026. The corporate famous that it’s persevering with to develop the know-how, highlighting a current pilot take a look at with a US-based retailer throughout which TreviPay’s AI and machine studying fashions precisely predicted which consumers would go dormant. TreviPay reported that the entire exams resulted in new spending will increase, together with practically 60 beforehand dormant consumers that made a mixed $103,946 in purchases inside eight days of outreach triggered by TreviPay’s predictive indicators.

Based in 1980 and headquartered in Overland Park, Kansas, TreviPay made its debut at FinovateFall 2022. On the convention, the corporate demonstrated its Small Enterprise Provider Funds Community (SBSN), which permits banks to supply new merchandise to their small enterprise purchasers by leveraging the B2B commerce credit score marketplace for small companies.

TreviPay started 2026 with the launch of its Pay by Bill resolution that permits Visa issuers to leverage their Visa credentials for provider funds. The collaboration combines TreviPay’s order-to-cash automation know-how with Visa’s industrial cost capabilities to assist issuers transition from disconnected B2B spending processes to strategic, issuer-financed, invoice-based transactions.

“For years, banks have been in search of a scalable technique to seize the numerous share of B2B funds nonetheless taking place off-card,” TreviPay CEO Brandon Spear mentioned. “TreviPay Pay by Bill unlocks that chance. By integrating our order-to-cash automation with Visa’s community capabilities, issuing banks can now provide their industrial purchasers a contemporary credit score resolution that automates invoicing and delivers the flexibleness we all know enterprise consumers anticipate.”

Photograph by Alla Kemelmakher on Unsplash


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Tags: anticipateBehaviorBusinessesBuyerLeveragesTreviPay
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