Victoria d’Este
Printed: June 04, 2025 at 12:32 pm Up to date: June 04, 2025 at 12:32 pm

Edited and fact-checked:
June 04, 2025 at 12:32 pm
In Temporary
William Croisettier, CEO at ZKcandy, believes AI-powered leisure begins with blockchain gaming, combining AI, possession, and reminiscence to create worlds that keep in mind, adapt, and reward gamers.
In Web3 video games, even an NPC’s joke can stay eternally. That’s the sort of persistence AI must evolve — and that’s the reason William Croisettier, Chief Progress Officer at ZKcandy, believes the way forward for AI-powered leisure begins with blockchain gaming. On this interview, he explains how AI, possession, and reminiscence come collectively to create worlds that keep in mind, adapt, and reward gamers like by no means earlier than.
Why do you imagine AI-driven leisure begins with Web3 gaming, and never elsewhere in tech or media?
Each new medium wants the precise “soil” to develop in. Video games operating on blockchains give AI three issues it will probably’t get elsewhere: a public reminiscence that by no means wipes, belongings gamers really personal, and built-in methods to reward effort.
A video-streaming web site can add complicated advice algorithms, however the second you shut the tab, the expertise is over. In a Web3 sport, yesterday’s quest, the sword you cast, even the joke an NPC advised you, keep on-chain and might matter tomorrow. That persistence lets AI construct a narrative layer by layer as an alternative of ranging from scratch each play session.
How would you clarify to a non-technical viewers why video games are the primary “agentic environments” for AI?
Motion pictures and books don’t budge whenever you shout at them. Video games do. In video video games, gamers’ selections bend the world, so an AI has room to note, be taught, and push again.
An AI director inside a sport can say, “Oh, you want stealth? I’ll dim the lights and add hidden passages.” That fixed back-and-forth makes video games the best place to show AI the way to act like a co-author quite than a canned animation.
In your view, what position does Web3 infrastructure play that conventional gaming platforms can’t?
Conventional video games “lease” you an phantasm of possession. It’s possible you’ll grind a thousand hours for a legendary pores and skin, but when the writer flips a swap, it’s gone.
A blockchain-powered sport shifts that energy steadiness: the merchandise lives in your pockets, not the studio’s database. That single tweak unlocks a sequence response: gamers can swap gear with out grey-market complications, studios can safely let user-generated gadgets flow into, and AI can deal with every asset as one thing everlasting. This allows a real asset financial system quite than the patchwork setting that exists as we speak.
What does a “persistent, interoperable leisure ecosystem” appear to be in follow — and why is that so game-changing?
It means your creations — characters, storylines, and gadgets — persist and evolve throughout a number of video games and platforms. If studios agree on a format, my level-80 ranger (or the AI companion that travels with them) can hop between worlds with out dropping identification. They’ll even drive a automotive in my favourite racing sport. This is able to permit gamers to check what they’ve constructed, showcase their achievements with AI, and recognize others’ journeys.
Breaking conventional gaming’s remoted expertise, it will probably remodel video video games into social universes the place creativity and achievements are shared, in contrast, and repeatedly valued, revolutionizing how gamers join and work together.
What’s ZKcandy’s mission within the context of this AI-Web3 gaming revolution?
Our north-star rule is “enjoyable first, tech second.” We’re huge believers in possession, however we disguise the pockets pop-ups and fuel charges behind the scenes. If we nail it, gamers will merely discover that the world remembers them, the commerce window is truthful, and their sidekick by no means forgets an inside joke.
We lean on iCandy’s decade of mainstream expertise to maintain us sincere: if a characteristic doesn’t make the sport extra entertaining for a commuter on the practice, it goes again to the workshop.
Are you able to give us a sneak peek at a real-world use case or sport that showcases this AI-Web3 fusion in motion?
Think about an expansive RPG the place AI repeatedly creates distinctive storylines and characters that immediately mirror your earlier gameplay choices. Your AI-driven companion remembers previous adventures, evolves with distinct persona traits, and interacts with you dynamically primarily based on historic interactions. All of those will create fully completely different and distinctive experiences for gamers of the identical sport.
Crucially, this AI-generated companion could be minted as an NFT, completely preserving your character’s distinctive traits and experiences. You possibly can then commerce, show, or combine this companion into different appropriate video games or social platforms. That is how we envision the best way AI and Web3 collectively can ship deeply customized and lasting gameplay worth.
What are some thrilling methods AI will change how gamers work together with digital worlds — socially, economically, or creatively?
Socially, you’ll see AI “keep in mind” your fame. For instance, steal from a city as soon as, and retailers may mark up their costs the subsequent time you go to. Economically, AI distributors can regulate provide and demand so a “dragon bone” really feels uncommon as an alternative of flooding the public sale home in week two.
Creatively, modders will get a brand new paintbrush: immediate an AI to sketch a dungeon theme, then tweak it by hand. The most effective half is that the ledger retains observe of who contributed what, so credit score (and royalties, in order for you them) flows again to the precise individuals.
Do you see a future the place AI brokers play alongside or towards people with distinct personalities and evolving abilities?
Completely. Future AI brokers will transcend simulating primary interactions; they’ll develop distinct personalities and evolving ability units formed by ongoing interactions with gamers. These AI-powered characters will keep in mind earlier encounters, be taught from experiences, and regulate their conduct accordingly, turning into genuinely dynamic companions or formidable opponents.
A implausible early instance of this idea is the AI of the Xenomorph from the “Alien: Isolation” online game. Somewhat than following a set sample, the Xenomorph actively learns from the participant’s methods. Because of this, every encounter is more and more tense and unpredictable, and it’s important to discover new options and use completely different methods.
A broader implementation would result in a extra customized gameplay, elevating gaming into a very dynamic leisure expertise that continually evolves with the participant’s actions.
How do you tackle issues that AI may overpower human creativity or equity in gameplay?
Instruments don’t substitute artists; they widen the canvas. The position of AI in gaming needs to be designed to amplify human creativity utilizing instruments and environments that broaden quite than substitute participant ingenuity.
Our imaginative and prescient is to offer gamers the flexibility to craft customized and significant experiences with out technical limitations. Blockchain infrastructure’s transparency promotes equity, clearly recording and validating participant contributions, belongings, and achievements. In the end, AI builds a brand new layer for gameplay because it cultivates a balanced setting that rewards creativity and facilitates pleasing interactions for each participant.
Which current developments — at ZKcandy, iCandy, or within the broader house — are you most enthusiastic about?
I’m excited concerning the emergence of Play-to-Personal fashions and developments in zero-knowledge rollups. These improvements simplify blockchain interactions considerably, making asset possession easy, intuitive, and accessible for mainstream players.
Moreover, zero-knowledge rollups unlock scalable, cost-effective infrastructure needed to understand AI’s full potential in gaming, supporting huge information dealing with and sophisticated interactions seamlessly. These developments collectively promise to dramatically reshape the gaming panorama, making really customized, interconnected, and economically vibrant gaming experiences broadly attainable.
Disclaimer
Consistent with the Belief Challenge tips, please observe that the data offered on this web page just isn’t meant to be and shouldn’t be interpreted as authorized, tax, funding, monetary, or some other type of recommendation. It is very important solely make investments what you may afford to lose and to hunt unbiased monetary recommendation in case you have any doubts. For additional info, we propose referring to the phrases and situations in addition to the assistance and help pages offered by the issuer or advertiser. MetaversePost is dedicated to correct, unbiased reporting, however market situations are topic to vary with out discover.
About The Writer
Victoria is a author on quite a lot of expertise matters together with Web3.0, AI and cryptocurrencies. Her in depth expertise permits her to jot down insightful articles for the broader viewers.
Extra articles

Victoria d’Este
Victoria is a author on quite a lot of expertise matters together with Web3.0, AI and cryptocurrencies. Her in depth expertise permits her to jot down insightful articles for the broader viewers.