Since 2020, Ballet—a U.S. firm providing easy, safe chilly storage options—has partnered with Changelly to allow in-app crypto swaps straight inside its cellular companion app. With Changelly’s Crypto Alternate API integration, Ballet customers gained entry to 1000’s of buying and selling pairs in a safe, non-custodial setting.
Right here is the influence of collaboration over 4 years: transaction quantity has doubled, month-to-month energetic customers (MAU) are up 21%, AOV elevated by 166%, and the bounce price has dropped from 38% to 22%. At present, 40% of all swap exercise within the app is powered by Changelly, an indication of each constant efficiency and person belief.
By streamlining the in-wallet swap course of by means of Changelly’s Alternate API, Ballet acquired a lift to its key enterprise metrics and income. The mixing has enabled one of many market’s main chilly storage options to additionally ship a purposeful buying and selling expertise—all with out compromising on self-custody, safety, or simplicity.
This case examine was first revealed by FinanceFeeds, reporting on Ballet’s transaction and AOV development following its Changelly API integration.
X2 Transactions Submit-Integration
Since integrating Changelly’s swap API, Ballet has seen the variety of accomplished transactions double. This development in exercise alerts increased person engagement, stronger intent to transact, and a extra purposeful product expertise general.
Moderately than forcing customers to maneuver funds to centralized exchanges, Ballet now permits worth trade straight contained in the pockets’s person expertise, bridging the hole between asset storage and asset utility.
Person Progress & Retention: +21% MAU in One Yr
From 2023 to 2024, Ballet’s Month-to-month Lively Customers (MAU) rose by 21%—a transparent signal of constant person development even in a maturing market.
On the similar time, retention charges remained sturdy, rising barely from 72% to 74%. This stability reveals that present customers discover continued worth within the swap function and are coming again often to make use of it.
166% AOV Improve: How Belief Formed Transaction Habits
From pre- to post-integration, Ballet noticed a 166% enhance in weekly Common Order Worth (AOV), notably within the early phases—pushed by rising person confidence within the in-app swap expertise.
Whereas development has leveled off in latest months, AOV stays constantly excessive. Within the context of safe, chilly storage merchandise, this stability alerts lasting belief and sustained engagement from customers transacting straight inside the app.
40% of All Swaps Are Now Powered by Changelly
At present, 4 out of each 10 swaps initiated in Ballet’s app are executed by means of the Changelly API. That’s a transparent marker of person desire—and a direct indicator of service reliability.
This share is not only quantity, it’s belief. Ballet customers proceed to decide on Changelly from a number of suppliers as a result of the expertise delivers: low latency, aggressive charges, and regulatory transparency.
“Ballet has constructed a uniquely accessible chilly storage answer, and we’re proud to help that have with seamless, dependable in-app swaps. What makes this partnership work is long-term alignment—on product values, on person expectations, and on execution. The expansion we’ve seen collectively is proof that safe self-custody and energetic engagement can go hand in hand.”
—Zifa Mae, Head of Product at Changelly
Bounce Price: -42%
Between October 2023 and October 2024, Ballet’s bounce price dropped from 38% to 22%. That’s a 42% lower, displaying that customers will not be solely opening the app—they’re staying, interacting, and finishing actions.
This decline displays smoother onboarding, quicker swap execution, and a backend stream optimized for conversion and value, even in a non-custodial setting.
From Chilly Storage to Scorching Utility
The partnership between Ballet and Changelly proves that safety and value don’t need to compete. Ballet’s hardware-based safety mannequin, mixed with Changelly’s trade infrastructure, offers customers entry to a platform that permits long-term storage and on-demand transactions in a single seamless person stream—offering each peace of thoughts and sensible performance.
Conclusion: Constructed for Sturdiness, Designed for Belief
Since 2020, the Ballet and Changelly integration has developed from a function right into a core a part of the person expertise. This collaboration proves {that a} well-executed, embedded swap answer can ship actual person engagement with out compromising on safety or management. For Ballet, the Changelly API not solely added performance—it enabled international scalability, lowered person drop-off, and turned a passive storage interface into an energetic, high-conversion product.
“Changelly can present easy swap providers that match the wants of most customers all over the world.”
— Bobby Lee, Ballet CEO
Because the crypto area matures, customers anticipate extra from the instruments they belief. The Ballet and Changelly partnership reveals how safe infrastructure, user-first design, and long-term alignment can create lasting worth.
Disclaimer: Please notice that the contents of this text will not be monetary or investing recommendation. The knowledge offered on this article is the creator’s opinion solely and shouldn’t be thought-about as providing buying and selling or investing suggestions. We don’t make any warranties in regards to the completeness, reliability and accuracy of this data. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be accustomed to all native rules earlier than committing to an funding.
